Lauren Gys

👋 About Me

From a young age, I was creative, but for a long time, I didn't see design as a "real" career option. That changed when, after a disappointing first year in higher education, I realized I had to pursue my passion. Since making that choice, I've never looked back.

💡 My Experience & Skills

With experience as a social media manager at Black Cod Agency and Think Twice Belgium, and as a regular freelancer for Segorex, I combine strategic insight with strong visual design. I specialize in branding, marketing design, and strategic visual communication, helping clients powerfully establish their identity. For example, I handled the complete branding for Barlena, a hospitality business in Geel, and I work for various sectors.

🎨 How I Work

Every design starts with research and strategy. I think not only in beautiful images but in functional design that aligns with the target audience and goals of a brand. My approach is structured: research, concept development, design, and revisions. I work with Adobe InDesign, Illustrator, Photoshop, and Premiere Pro, adapting my style based on the client's needs.

📖 Always Inspired

I draw my inspiration from books, magazines, and Pinterest, where I can spend hours discovering new trends and styles. I believe that design is dynamic and constantly evolving—just like my work.

🤝 Collaboration?

I am flexible and do not work with a standard 9-5 mentality. Clients can count on close collaboration and strong, strategic designs that go beyond mere aesthetics.