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Laurène ZellerLZ

Laurène Zeller

Creation of communication and event projects

€550/day
3 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurène

Languages spoken: French & English


Creation of print communication tools
- Posters
- Leaflets
- Signage
- Kakemonos
- Business cards
- Labels
- Shelf stoppers
- ...


Creation of digital communication tools
- Infographics
- Banners and visuals: websites, social networks, digital screens
- Emails and newsletters: writing and formatting (Outlook, Mailchimp, Dolist)
- Questionnaires (Google Form, Survey Monkey, Eval&Go)
- Signatures (Outlook, Exclaimer)
- Basic video editing (Premiere Pro, PlayPlay)


Document formatting
- PowerPoint: institutional materials, webinars, templates, internal presentations...
- Word: press releases, activity reports, letters,...
- Excel: project schedules, budgets...


Visual identity
- Creative toolkit with thematic assets: logos, colors, selection of raw visuals, pictograms, taglines...
- Iconographic database


Monitoring and inspiration
- Benchmarking
- Moodboard


Event organization
- Internal and external events: seminars, afterworks, product launches..
- Travel and trips: accommodation, transport, program..


Workshops, conferences, debates, webinars
Researching speakers/experts, platforms (in-person, Zoom, Teams, Google Meet..), relevant themes and venues, preparing materials (support, signage, staging..), sending and tracking invitations, acting as the primary contact and welcoming stakeholders during the event, budget monitoring...

Trade shows - Previously managed: from 4m² to 320m²
Brief taking, project schedules, plans and communication tools (invitations, posters, signage, emails and signatures, website, social media visuals, goodies, flyers, badges, photobooth, welcome messages at the hotel), defining stand activities (disruptive activity, VIP client meetings, workshops...), researching, briefing and managing caterers, photographers and videographers, accommodation and transport for teams...
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • laurenezeller
    Communication and Event Project Manager
    July 2024 - Today (1 year and 10 months)
    Communication and event project management missions as a freelancer:
    • Formatting of signatures (CVC Workshop)
    • Creation of visuals and videos for social networks (CleanCar 974)
    • Trade communication project manager (Bouygues Telecom): 360° management from brief to production of print and digital materials


  • Bouygues Telecom
    Communication Project Manager
    TELECOMMUNICATIONS
    April 2022 - January 2023 (10 months)
    Vélizy-Villacoublay, France
    - Managed 8 national omnichannel campaigns (media (TV, radio, OOH/DOOH…), 500 stores, e-store, social networks…) according to the commercial animation plan: photoshoots, thematic assets, deliverables (posters, videos, POS displays, in-store displays, web banners/skins, radio spots…), media plans, deployment, consistency, budget/invoicing…
    - Collaborated with internal teams (trade marketing, digital..), agencies, printers…
    - Served as the point of contact for Apple (iPhone 14 launch) and for merchandising concepts
  • Accor
    Event Project Manager
    HOSPITALITY
    February 2023 - Today (3 years and 4 months)
    Issy-les-Moulineaux, France
    - Organized 6 international B2B trade shows outside of Europe (Dubai, Rio de Janeiro, Singapore..)
    - Managed 360° communication: oversaw service providers (event organizers, designers, stand builders, caterers, photographers,...), coordinated internally, managed project schedules and budgets, implemented communication tools and materials, executed client events (global concept (theme, activities,...), venue research, invitation creation (writing, sending, tracking, follow-ups...), database management, post-event review and analysis..

Recommendations

AB
AB
Anne-Sophie Bach and 1 other person have recommended Laurène

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Education

  • MBA Marketing & Brand Management
    INSEEC Paris
    2019
  • Master in Business School - Specialization in Communication & Advertising
    INSEEC Paris
    2018

Skill set (30)

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