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Malt Tech Trends 2026
Laurene YungLY

Laurene Yung

Strategic Planning

€650/day
Paris, FR
3-7 years
Branding
Benchmark
Communication Strategy
Strategic Watch
Social Media Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurene

Hello!

Passionate about studying consumer behavior, I help brands positively influence our imaginations and actions. After 4 years as a strategic planner and senior new business consultant, I went freelance in 2024. By combining brand strategy and opinion research, my approach blends strategic planning, storytelling, and UX research to support companies in their corporate communication.


  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Communication Strategy Consultant
    December 2023 - Today (2 years and 6 months)
    Hello!

    Passionate about studying consumer behavior, I enjoy supporting brands that want to influence our imaginations and encourage us to act collectively, for the better.

    After more than 4 years in agencies, I went freelance in early 2024 to continue working on brand strategy projects with agencies and clients, but also to develop my skills in opinion research, working with public interest Institutes, Foundations, and Think Tanks.

    To bridge these two sectors, I offer brands a strategy based on opinion and trend studies to truly understand the levers of change; and I assist research institutes in operationalizing their research to have a greater impact.


    My expertise and deliverables:

    - Strategic Planning: sectoral trend monitoring, opinion studies, definition of strategic insights, benchmarks, copywriting, creative briefs.

    - Communication Strategy: audits and market research, campaign concepts, storytelling, editorial strategy, social media strategy, key messages, content writing.

    - Brand Identity: brand platform, positioning, naming, tone of voice, manifesto.

    - UX Research: persona studies, qualitative interviews, user journeys, wireframes, design thinking workshop design and facilitation.
  • Spintank
    Strategic Planning and Senior New Business Consultant
    January 2020 - January 2024 (4 years)
    Paris, France
    Within the strategic planning team, I participated in numerous pitches and communication strategy consulting missions for our clients.
  • BETC
    Account Executive
    July 2019 - January 2020 (6 months)
    • Formulation of strategic recommendations
    • Project management
    • Weekly monitoring
    • Writing strategic notes and creative briefs Communications Officer / Copywriter
    • Community management

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Education

  • Master in Communication, Media, and Creative Industries
    Sciences Po Paris
    2021
    Master Communication, Médias et Industries créatives
  • University Exchange
    San Diego State University
    2018
    Echange universitaire
Check out Laurene's education

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