Freelancer profile translated to English.

Description

After 10 years of experience in strategic and operational marketing in the pharmaceutical industry across several therapeutic areas (hematology, endocrinology, nephrology, child psychiatry, allergology), I decided to pursue my career as a copywriter/graphic designer to put my creativity to work for health.

Thanks to my hybrid profile and my background as a pharmacist, I offer both a scientific and aesthetic approach, ideal for meeting the specific needs of healthcare stakeholders.

My mission: to make medical information accessible and engaging, while respecting regulatory constraints, for healthcare professionals, patients, or the general public, adapted to the needs of brands and the environment.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Copywriter and Graphic Designer
HEALTH AND WELLNESS
November 2024 - Today (1 year and 7 months)
Paris, France
Multi-lab support across several therapeutic areas (neurology, rare diseases, vaccines…)

Design
Visual Identity & Branding: creation of brand identities adaptable for print & digital; design of complete graphic guidelines
Visual Research: iconography, pictograms, typography, and graphic elements consistent with the brand universe
Print Design: POS displays, brochures, patient documents, press ads, flyers, totems, "Mechanism of Action" diagrams (FR & EN)
Web Design: creation of banners and pop-ups, design of emailings, content and posts for social media
Health Writing
Scientific and medical writing
Public-facing simplification
Bibliographic research and referencing (ANSM submissions)
Formatting and harmonization of materials: design and structuring of PowerPoint slides (internal training, presentations for medical symposia)
Video storyboard writing: administration, proper use of medication
Event Communication
Development of event visual identity: creation of dedicated graphic guidelines, invitations (print & web), programs, emailings, slide templates, lecterns, and badges
Stand design: design of totems, light boxes, and decorative elements
Visual communication Branding Adobe Illustrator Adobe InDesign Medical writing
Takeda
Senior Brand Manager
December 2018 - May 2023 (4 years and 5 months)
Paris, France
Development and preparation for the launch of a flagship product by leading the project team and implementing the action plan
Thought process, analysis, and sales projection for the product
Product performance monitoring and analysis
Development and execution of marketing plans for a product range, cross-functional team coordination, consideration of medical-marketing strategy, operational implementation with the sales team, budget monitoring and adjustment
Communication with the sales team to personalize interactions with healthcare professionals, optimize engagement, and improve customer experience
Creation of a platform (website & app) for patients (information on pathology, treatment monitoring, daily assistance, practical guides, follow-up calendar)
Development of motion design videos for patients and HCPs on pathology awareness, diagnosis, and management (text writing, content referencing, adaptation of wording based on target audience)
Development of a new institutional graphic charter to strengthen Takeda's footprint in Rare Diseases (institutional brochures, stand posters)
Design of a specific campaign for community pharmacists (print & digital)
Implementation of an omnichannel campaign to personalize and optimize interactions with HCPs (sequencing of tool usage, content improvement)
Shire pharmaceutical
Product Manager
PHARMACEUTICALS INDUSTRY
April 2014 - December 2018 (4 years and 8 months)
Paris, France
Management of the marketing transfer of 2 products (meeting organization, oral presentations, product manager training)
Pre-launch preparation of an innovative product and building Shire's image in endocrinology
Participation in the evaluation and reimbursement dossier
Development and execution of strategic and operational plans