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Laurène SommesousLS

Laurène Sommesous

CM & Content Creator (photo/video)

€250/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurène

I help businesses, brands, and venues attract more customers through authentic content and a consistent online presence.

Today, being visible is not enough: you need to capture attention, build connections, and create desire.

That's why I don't limit myself to social media management: I design and produce content specifically created to genuinely engage your audience.

My services include:

- Managing and animating Instagram, Facebook, and LinkedIn accounts
- Creating content (photos, videos, reels) adapted to your brand image
- Conducting photoshoots (products, food, venues, atmosphere)
- Writing engaging posts
- Developing editorial calendars
- Optimizing and managing your Google Business Profile (local visibility, customer reviews, posts)

I particularly work with local restaurants, venues, and brands.

I regularly visit locations to create content on-site, ensuring it best reflects the brand's universe and experience.

Every collaboration begins with a deep understanding of your brand, your objectives, and your target audience.

I already support clients in content creation and social media management, with regular on-site photoshoots.

The goal: to build a consistent, authentic, and effective communication strategy that lasts.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • American Phygital Association (APA)
    Head of Social Media
    SOCIAL NETWORKS
    March 2026 - Today (3 months)
    New York, United States
    Head of Social Media for APA (Phygital Association), an international association specializing in digital transformation and innovation, I lead the creation and growth of its Instagram account.

    • Launch of the Instagram account (branding, positioning, editorial line)
    • Definition and execution of a growth-oriented social media strategy
    • Creation of high-value content (visuals, reels, short formats)
    • Management of the editorial calendar and publications
    • Performance optimization (engagement, reach, acquisition)

    I support the development of APA's visibility and positioning on social media, in an international environment at the intersection of marketing, innovation, and research.
    Content creation Social Media Strategy Instagram Marketing Community management Growth marketing
  • Crêperie Le Vieux Normand
    Social Media Manager
    RESTAURANTS AND FOOD SERVICE
    October 2024 - Today (1 year and 8 months)
    Trouville, France
    – Management and animation of the crêperie's Instagram account: creation, planning, and publication of content (photos, visuals, videos, reels) according to an editorial calendar

    – On-site content creation: shooting photos of dishes, the team, and the restaurant's atmosphere to showcase the establishment and its vibe

    – Writing posts and optimizing hashtags and keywords to improve visibility and engagement

    – Community development

    – Highlighting the restaurant's offerings (dishes, specialties, terrace, events) through a consistent editorial line

    – Optimizing local visibility via the Google Business Profile: managing information, adding photos, and posting updates

    – Contributing to strengthening the restaurant's online presence and attractiveness to local and tourist customers
    Instagram Ads Community management Local SEO Content creation Editorial calendar
  • Agence Actusite - Groupe Simplébo
    Communications Project Manager (Fixed-term contract)
    DIGITAL AND IT
    June 2022 - June 2024 (2 years)
    Paris, France
    - Managed a portfolio of 40 clients (legal and financial regulated professions)

    - Designed, managed, and optimized client social media accounts: +20% followers (avg.)

    - Developed and deployed editorial calendars

    - Created monthly newsletters and updated web content

    - Produced monthly reports, analyzed KPIs, and provided optimization recommendations

    - Implemented sponsored campaigns and analyzed their impact

    - Supervised and mentored an intern
    Editorial calendar Project management Social media Communication strategy Content creation

Recommendations

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Megane Dubar and 2 other people have recommended Laurène

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Education

  • Master 2
    INSEEC
    2021
    Master 2
  • MBA
    MBway
    2020
    MBA

Skill set

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