About Laurène
French
Native or bilingual
English
Conversational
Spanish
Basic
Experience
- American Phygital Association (APA)Head of Social MediaSOCIAL NETWORKSMarch 2026 - Today (3 months)New York, United StatesHead of Social Media for APA (Phygital Association), an international association specializing in digital transformation and innovation, I lead the creation and growth of its Instagram account.• Launch of the Instagram account (branding, positioning, editorial line)• Definition and execution of a growth-oriented social media strategy• Creation of high-value content (visuals, reels, short formats)• Management of the editorial calendar and publications• Performance optimization (engagement, reach, acquisition)I support the development of APA's visibility and positioning on social media, in an international environment at the intersection of marketing, innovation, and research.
- Crêperie Le Vieux NormandSocial Media ManagerRESTAURANTS AND FOOD SERVICEOctober 2024 - Today (1 year and 8 months)Trouville, France– Management and animation of the crêperie's Instagram account: creation, planning, and publication of content (photos, visuals, videos, reels) according to an editorial calendar– On-site content creation: shooting photos of dishes, the team, and the restaurant's atmosphere to showcase the establishment and its vibe– Writing posts and optimizing hashtags and keywords to improve visibility and engagement– Community development– Highlighting the restaurant's offerings (dishes, specialties, terrace, events) through a consistent editorial line– Optimizing local visibility via the Google Business Profile: managing information, adding photos, and posting updates– Contributing to strengthening the restaurant's online presence and attractiveness to local and tourist customers
- Agence Actusite - Groupe SimpléboCommunications Project Manager (Fixed-term contract)DIGITAL AND ITJune 2022 - June 2024 (2 years)Paris, France- Managed a portfolio of 40 clients (legal and financial regulated professions)- Designed, managed, and optimized client social media accounts: +20% followers (avg.)- Developed and deployed editorial calendars- Created monthly newsletters and updated web content- Produced monthly reports, analyzed KPIs, and provided optimization recommendations- Implemented sponsored campaigns and analyzed their impact- Supervised and mentored an intern
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Education
- Master 2INSEEC2021Master 2
- MBAMBway2020MBA