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Laurene SmithLS

Laurene Smith

PRODUCT UI UX DESIGNER (B2B/B2C/SaaS)

€540/day
Toulouse, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurene

Senior Product Designer with over 15 years of experience, specializing in the design of SaaS products and complex digital platforms. I work on the entire product cycle, from defining user needs to production, with a strong focus on usability, scalability, and business value creation.

I have built and evolved data-driven interfaces, dashboards, and complex workflows, leveraging qualitative research, prototyping, and the implementation of robust design systems to promote consistency and efficiency within product and tech teams.

Accustomed to working closely with product managers, developers, and C-levels, I transform ideas into intuitive, high-performing, and impact-oriented SaaS solutions. Bilingual in French and English, I have collaborated with technically challenging product environments (Getfluence, ARS Data, Airbus, Rolex, etc.)
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Toulouse (up to 50km)

Experience

  • GETFLUENCE
    Lead UX Designer
    PRESS AND MEDIA
    June 2021 - November 2023 (2 years and 5 months)
    Toulouse, France
    Creation of the new version of Getfluence (SaaS Marketplace) in collaboration with product and tech teams.
    Collect user requirements, organise workshops, design user journeys, workflow wireframes, screens and interactive prototypes (Figma), write user stories and specs (Jira)

    Getfluence is the leading international branded content marketplace, we connect brands and agencies with premium influential media.
    User Experience Design Figma (Software) User Interface Design SAAS UX Writing
  • AIRBUS
    UX UI Designer
    AVIATION AND AEROSPACE
    March 2018 - June 2021 (3 years and 3 months)
    Toulouse, France
    Ergonomist HMI/UX/UI Designer:
    Design user experience of AIRBUS Future Disruptive Cockpit.
    (Flight Operations for RnT - Agile and DevOps environment)
    - Organise and attend workshops and evaluation sessions
    - Collect and understand user (pilot) needs
    - Imagine intuitive and ergonomic equipment
    - Sketch prototypes
    - HMI specification

    Projects:
    - A new timeline concept (functionality, look&feel, human interaction)
    - Rethink the com panel (functionality, look&feel, human interaction)
    - A new FCU hardware conception (Analysis of hardware / tactile interaction / layout, shape and sensorial interaction of rotators)
    - Create a Guidelines design system (UI kit)
    - Design a Print poster contest (internal communication). Contest winner.

    Futuristic cockpit will be 100% digital and tactile, with head-up displays in augmented reality, and a functional approach: a single function to manage the whole automatically.
    User Experience Design UI/UX Design Design System Workshop
  • Freelance
    Senior Product Designer
    April 2012 - Today (14 years and 3 months)
    paris
    I've been a designer all my life. Today I mostly enjoy creating simple and clean interfaces for SaaS B2B or B2C: intuitive dashboards, user-friendly platforms, and all kinds of playful tools built for users who appreciate an easier life <3
    Figma (Software) SAAS UX Writing UI/UX Design Design System

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Education

  • Figma Improvement
    ziggourat formation
    2022
    Coach personnalisé formation Figma 1 to 1

Skill set

Categories