Freelancer profile translated to English.
Back to original languageAbout Laurène
After a master's degree in communication and several professional experiences in event management, I completed a long-term training in multimedia graphic design at Gobelins school. I have been working as a freelance art director for 12 years: from visual communication consulting to the realization of your needs (brochure, logo, poster, banner, emailing, website banner, ppt presentation, etc.), I believe I am a versatile and rigorous creative graphic designer, always attentive and involved in my clients' projects.
English
Fluent
French
Native or bilingual
Can work on-site
Pantin (up to 10km)
Experience
- Sciences PoCopywriting and multimedia graphic designEDUCATION AND E-LEARNINGJanuary 2010 - Today (16 years and 5 months)Paris, FranceFor various clients such as SciencesPo, Danone, Etam, RATP, La Mousson d'été, Théâtre de la Manufacture - CDN Nancy-Lorraine, etc.:- Publishing: commercial and technical brochures, leaflets, training manuals, invitations, posters, roll-up banners, flyers, POS displays, etc.- Visual identity: brand guidelines, logos, branding- Website design: ergonomics, structure, navigation, development assistance
- La Mousson d'étéCommunication and coordination managerJanuary 2016 - October 2019 (3 years and 9 months)- Definition of strategy, execution plan, budget monitoring- Design, writing, and monitoring of multimedia materials with graphic designers, printers, and distributors: program brochures, show flyers, POS displays- Direct marketing: implementation of information campaigns (summer university recruitment, programming, etc.), creation and sending of emails, monitoring and updating contact lists- Development and monitoring of digital strategy in conjunction with the community manager: website updates and CMS optimization, posting news and events, creating pages, managing social media (Facebook, Instagram)- Press relations: writing interviews, setting up partnerships (France Culture, Télérama), media buying, creating press releases and press reviews- Logistics and administrative follow-up: organizing travel and accommodation for authors and speakers, welcoming the public, negotiating spaces, reporting, and grant applications
- ALPIMarketing and communication officerOctober 2011 - November 2015 (4 years and 1 month)92700 Colombes, France- Creation and production monitoring of all off-line and on-line publications: POS (point of sale promotion), catalogs, product sheets, stand visuals, event banners, email templates, motion design videos, etc.- Event organization: logistics / promotion / animation / stand branding- Website: content updates, definition of new ergonomics and creation of sections- SEO: optimization of Adwords campaigns with an external consultant- Direct marketing: creation, integration, and sending of emails- Internal communication: newsletter creation and seminar organization- Strategic marketing: upstream thinking on product positioning + adaptation of materials based on return on investment- Budget monitoring
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Education
- Master's degree, Communication, generalEFAP - School of New Communication Professions2001Master's degree, Communication, général
- Multimedia Graphic Design Level II, DTP SoftwareGOBELINS, School of Image2009Infographie Multimédia Niveau II, Logiciels PAO