Freelancer profile translated to English.
Back to original languageAbout Laurène
I am Laurène Magotte, founder of WillWay.
I draw on 15 years of consulting with leaders and executive committees, as an Associate Director, at various key points in the value chain in:
- Strategy consulting (Kéa & Partners), I built and challenged strategic visions to make them desirable, sustainable, and profitable.
- Transformation consulting (Deloitte), I led and structured approaches aimed at translating strategy from intentions to truly actionable decisions.
- Change management consulting (Arkos – Kéa group), I supported the concrete adoption of decisions by activating adhesion mechanisms and revealing resistances.
- Finally, Coaching (Transformance Pro) completed my journey by providing me with a nuanced understanding of human and relational dynamics — essential for identifying the invisible obstacles that hinder decision-making effectiveness and system performance.
When something gets stuck in an organization, the real question is often not what to do, but at what level to act?
This is precisely where WillWay comes in.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- WillWayExecutive Coach / Strategy ConsultantJuly 2025 - Today (11 months)Paris, FranceMy conviction: the most successful organizations of tomorrow will be those capable of deciding with clarity and ensuring their decisions last over time.I help leaders and teams align business performance with the human conditions for success, where decisions truly engage the company.My areas of intervention:1/ SMEs / Mid-sized companiesI intervene from strategic vision to transformation plans, creating the conditions for strong leadership and an organization capable of sustaining change over time.2/ Large corporationsI support high-stakes new role transitions and the strengthening of collective effectiveness, where it's no longer enough to be individually high-performing, but to know how to act on the system and maintain one's role within complexity.
- Kea & PartnersAssociate Director (Management Committee Member) in Corporate Strategy ConsultingCONSULTING AND AUDITSJune 2018 - July 2025 (7 years and 1 month)Malakoff, FranceFor over 7 years, I have supported executive committees and senior leaders in their strategy, transformation, and growth challenges.My expertise is based on a dual capability:Structuring ambitious business trajectories and engaging teams in action.I worked on topics such as:- Vision, strategy & performance management- Organizational & cultural transformation- Governance & Executive Committee alignment- Change management & engagement- Leadership & executive presenceMy style is results-oriented, focused on clarity and impact, with a keen understanding of human dynamics at the top of organizations.
- Deloitte ConsultingCorporate Strategy & Business Model Transformation ConsultantCONSULTING AND AUDITSSeptember 2010 - June 2018 (7 years and 9 months)Neuilly-sur-Seine, FranceFor 8 years, I have supported general management and boards on issues of business model innovation, strategic diversification, and organizational transformation.My field of action: organizations in motion – facing a strategic shift, market evolution, pivot, or disruption.I worked on:- Strategic innovation & new business models- Diversification & offering repositioning- Strategic diagnosis & growth plans- Definition of roles & responsibilities (organization, governance, operating model)- Transformation roadmaps, directly linked to human and operational challengesI brought a structured, results-oriented approach, combining analytical rigor with the ability to drive internal change.
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Education
- Accreditation in the Arc En Ciel DISC method Professional Executive Coach Practitioner in Appreciative Inquiry methodAccréditation à la méthode Arc En Ciel DISC Coach Professionnelle de dirigeants Praticienne méthode Appreciative Inquiry
- Strategy and Innovation Consulting Transformance Pro Individual and Collective CoachingESSEC Executive EducationConseil en stratégie et innovation Transformance Pro Coaching individuel et collectif
Skill set (20)
Categories
- Other