Freelancer profile translated to English.
Back to original languageAbout Laurene
👩‍💻 12 years in digital marketing including 4 as a freelancer
🎯 +30 pampered clients
🇫🇷 Local and Made in France companies
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Hello đź‘‹
I'm Laurène, a freelance digital marketer. I create websites on Wordpress and paid advertising campaigns on Google & social ads.
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đź’ˇ What I offer
✔️Creation and implementation of a complete digital strategy according to your objectives, theme, and target audience.
✔️SEA (Google Ads, Microsoft advertising, Meta ads, Linkedin, Pinterest, TikTok) → Audit, creation, management
✔️Wordpress site → updates, redesign, creation of showcase sites and e-shops via woocommerce
✔️Landing page → CMS or other no-code tools, particularly System.io
✔️ Emailing → support for setting up email campaigns (Mailchimp, System.io)
✔️SEO → site audit with optimization recommendations, traffic and positioning monitoring
✔️Training → Wordpress, Google tools, autonomy in managing ad campaigns, other digital tools
google ads # social Ads # wordpress # elementor # eshop # divi #SEA #SEO # site audit # woocommerce # CMS
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceDigital Marketing ConsultantCONSULTING AND AUDITSOctober 2020 - Today (5 years and 8 months)Bordeaux et périphérie- Creation and management of online advertising campaigns (Google Ads, Facebook/Instagram, Pinterest, Linkedin...). Creation or takeover of existing accounts- Setting up product feeds for campaigns like Google Shopping or FB/Instagram shop- Website audit for natural referencing, modification and optimization directly on Wordpress sites- Support for custom services for landing page creation, installation/configuration of Google Analytics/Tag Manager for tracking-Creation of showcase and e-commerce sites on Wordpress- Support for multi-source digital marketing strategies
- 3W-onlineProject DirectorDIGITAL AND ITJuly 2016 - October 2020 (4 years and 3 months)Paris, France- SEO/SEA Project Management- Assignment of projects internally- Support and monitoring of all projects- Management and training of project managers- Participation in team recruitment- Writing internal documents - Management and maintenance of the site and tools
- 3W-onlineWebmarketing Project ManagerDIGITAL AND ITJuly 2012 - June 2016 (3 years and 11 months)Paris- Analysis of websites and writing of technical audits- Optimizations/advice for websites for better referencing (technical and semantic)- Improvement of website positioning on strategic keywords- Creation and management of Adwords, Yahoo/Bing and Facebook campaigns- Takeover and improvements of existing SEM campaigns- Monitoring of SEO/SEM performance via Analytics, Search Console- SEO/SEM and new technologies watch
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Education
- Professional Degree CORPSEMIUT de Blois2012
- Multimedia and Internet Professions (formerly Communication Networks and Services)IUT de Laval2011
Certifications
- Google Ads Search NetworkGoogle2013
- Google Analytics Individual Qualification CertificationGoogle2016