Laurène G.

Designer Visual Merchandising, with over 8 years of experience, I have worked in large retail companies in both textiles (Monoprix) and furniture (IKEA), at both headquarters and in stores. In parallel, I have worked on public and private event decoration (Christmas markets, birthdays, baptisms, etc.).

I have acquired various skills to support you on your project.

I offer:

. Support for your creative thinking => discussions, mood boards, pages, plans, modeling, product lists, quotes...

. Support for project implementation => product reception, organization, project installation.

On various types of projects:

. Merchandising Creation: POS, WINDOW DISPLAYS, DISPLAYS

. Retail Design: SHOPS and CORNERS

. Event Scenography: POP UP STORES, TEMPORARY SPACES.

1ST STEP:

• Client discussion

• Study of the company, its values, its products, its graphic charter, its strategy

• Market study, competitors, trends

• Development of specifications

• Development of creative directions

2ND STEP:

• Brainstorming based on creative directions

• Creation of mood boards

3RD STEP:

• Creative proposals

• Colors and materials

• Technical drawings (4-view plans) + 3D rendering

. Product listing

. Material quotes

4TH STEP:

. Product reception

. Material reception

. Project installation