Laurène G.

Retail Designer, Visual merchandiser, for over 10 years, I have worked in mass distribution companies in both textiles (Monoprix) and furniture (IKEA), both at headquarters and in stores. In parallel, I have worked for public and private event decoration (Christmas markets, birthdays, baptisms...).

I have acquired various skills to support you on your project.

I offer you:

. Support for your creative thinking => discussions, mood boards, pages, plans, modeling, product listings, quotes...

. Support for project implementation => product reception, organization, project installation.

On various types of projects:

. Merchandising Creation: POS, WINDOW DISPLAYS, DISPLAYS

. Retail Design: STORES and CORNERS

. Event scenography: POP UP STORE, EPHEMERAL SPACES.

1ST STEP:

• Client discussion

• Study of the company, its values, its products, its graphic charter, its strategy

• Market research, competitors, trends

• Development of specifications

• Development of creative directions

2ND STEP:

• Brainstorming based on creative directions

• Creation of mood boards

3RD STEP:

• Creative proposals

• Colors and materials

• Technical drawings (4-view plans) + 3D rendering

. Product listing

. Materials quote

4TH STEP:

. Product reception

. Materials reception

. Project installation