Freelancer profile translated to English.
Back to original languageAbout Laurene
✨ Freelance customer experience consultant, I help companies align user experience quality, product effectiveness, and internal organization.
With 8 years of experience (digital studio, large corporations, start-ups), I supported a health scale-up to become No. 1 in its market by structuring its products and processes around a customer-first culture.
⚙️ My approach:
- Understand the real pain points (customers, users, teams)
- Design coherent, useful, and actionable experiences
- Support the organization through change to durably embed these practices
-> Users better understood, more coherent products, and organizations capable of delivering what they promise.
🌎 I am particularly involved in projects with societal impact: occupational health, public interest, ecological transition… whether in my professional career (health, prevention of professional disengagement) or my volunteer work (Data for Good, ByeByePlastic).
💜 Always curious and passionate about human sciences, I leverage design as a strategic lever to strengthen collective value.
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📩 Available for freelance to discuss your customer experience and product/organization transformation challenges.
French
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
Paris (up to 50km)
Experience
- padoaProduct Designer UX → Lead Product Design → Lead Service DesignMEDICALSeptember 2020 - February 2025 (4 years and 5 months)Paris, FranceSupported the start-up in designing an innovative product and then helped with its organizational transformation using design methodologies:- Creation of the first French medical tool for preventing professional disengagement → 🎯 First platform on the market, users went from being resistant to change to ambassadors, 679 employees supported from the 1st year- Structuring of the project team (from 1 to 5 designers, from 3 to 17 developers), in partnership with the Product Manager: organization, staffing, workflows → 🎯 Fluid dev/design collaboration, better visibility of projects across squads/departments by implementing collective rituals, increased product maturity- Co-construction and deployment of a unified product methodology for 200+ employees → 🎯 Systematization of discovery phases in strategic projects, improved delivery quality and post-launch monitoring.- Implementation of a centralized internal product knowledge management system, 3 customer help centers → 🎯 Halved the volume of internal/external product-related queries.
- NijiUX Designer ConsultantDIGITAL AND ITJune 2018 - January 2020 (1 year and 7 months)Paris, FranceProvided services to large corporations (Orange, BNP, Intermarché, SNCF) on subjects with high business complexity- Redesign of the Orange Pro News page, supported by sociological research and user testing- Design of an online grocery subscription MVP, tested with 3000 customers- Successful launch of digitized SEPA mandate processes for Orange Pro.
- Mullen LoweArtistic Director Assistant and UX/UI DesignerDIGITAL AND ITJanuary 2017 - January 2018 (1 year)Paris, FranceCreated digital campaigns for multi-sector clients (agri-food, retail, automotive...)
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Education
- Training in digital accessibilityTemesis Formation2024Formation à laccessibilité numérique
- Attract and retain through demanding and benevolent management Solar Management2022Attirer et fidéliser par un management exigeant et bienveil lant Solar Management