Freelancer profile translated to English.
Back to original languageAbout Laurène
Founder of SÉPYA, I offer a tailor-made personal shopping service, combining image consulting, trend monitoring, and content creation. I assist clients in their choices while collaborating with boutiques, fashion brands, as well as wellness and beauty players to enhance their offerings and reach new customers. Working with SÉPYA means combining style, visibility, and a unique customer experience.
French
Native or bilingual
Can work on-site
Strasbourg (up to 50km), Besançon (up to 50km), Delémont (up to 50km), Lyon (up to 10km)
Experience
- SÉPYAFounder, expert in personalized fashion adviceApril 2024 - Today (2 years and 2 months)I assist clients with their clothing choices by offering a tailor-made selection adapted to their tastes, needs, and body shape. From creating mood boards to sourcing cutting-edge pieces, I highlight unique and harmonious styles.My missions:~ Analysis of client's style and expectations~ Personalized selection of clothing and accessories~ Creation of detailed recommendation dossiers~ Trend monitoring and sourcing of suitable pieces~ Collaboration with partner boutiques and brandsWith SÉPYA, I offer a human and tailor-made approach to help everyone confidently assert their style.
- BIWI SAMarketing and Communication ManagerDecember 2020 - April 2022 (1 year and 4 months)~ Global website update in collaboration with a web agency: definition of specifications, organization, and management of regular follow-up meetings.~ Redesign of the graphic charter to affirm the company's innovative image.~ Organization and supervision of content creation, including photoshoots and filming on and off-site.~ Management of an annually allocated marketing budget: photo/video providers, events, equipment for content creation, etc.~ KPI monitoring: implementation of key performance indicators to analyze the impact of marketing campaigns on sales.~ Development of customer experience: customer journey and tools during company visits, goodies for partners and at trade shows, lounge atmosphere for partners.~ Internal and B2B communication: emailing, event organization, contests.~ Management: training and supervision of interns.
- Louis Chevrolet Swiss WatchesMarketing and Communication ManagerSeptember 2019 - August 2020 (11 months)Porrentruy, Switzerland~ Website audit to improve image and brand awareness, followed by its redesign in collaboration with a web agency.~ Community management: social media management, implementation of advertising campaigns and contests, development of an editorial calendar aligned with company highlights.~ Organization and supervision of content creation, including photoshoots and filming on and off-site.~ Influencer marketing: influencer research, product and communication kit dispatch. Analysis of results obtained through promotional code tracking.~ Press relations: press release writing, prospecting, and partnership with journalists.~ Launch and monitoring of crowdfunding projects (Kickstarter): definition of specifications, content strategy, and customer relations.~ KPI monitoring: implementation of key performance indicators to analyze the impact of marketing campaigns on sales.
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Education
- Master's degree in Marketing, Brand Management, and InnovationISEGCOM2020
- Professional Bachelor's degree in Marketing and Communication Project ManagementIUT Besançon2018
Skill set
Categories
- Other