Freelancer profile translated to English.
Back to original languageAbout Laurène
Curious, rigorous, and passionate about thedetail, I have developed a strategic, human, and aesthetic approach to marketing. After five years of studies focused onstrategicmarketing andoperationalcommunication, I worked in the demanding world of Swiss watchmaking before founding SÉPYA, an innovative personalized shopping service.
Entrepreneurship has allowed me to build a global vision of business creation and brand development. Today, I supportVSEs/SMEs,entrepreneurs, andproject leadersin their development with solutions that are clear, structured, and above all adapted to theirneeds.
🌞 What guides my approach:
~Listening: understanding your vision, your needs, and your challenges.
~Trust: built on transparent, human, and respectful support.
~Rigor: I provide a clear structure, precise analyses, and concrete recommendations to move forward effectively.
French
Native or bilingual
English
Conversational
Can work on-site
Strasbourg (up to 50km), Montbéliard (up to 50km), Delémont (up to 50km), Neuchâtel (up to 50km)
Experience
- SÉPYAFounderFASHION AND COSMETICSMay 2024 - Today (2 years and 3 months)Your new personalized shopping assistant, for every moment of life.~ Business plan realization: in-depth analysis of market needs and trends, definition and implementation of the marketing, commercial, and digital communication strategy across the brand's various channels.~ Elaboration of financial forecasts and prospecting for funding through a project pitch.~ Creation of the brand universe and identity: mission, vision, values, message.~ Creation of the entire graphic and editorial line: website, social networks, newsletter, business cards, etc.~ Website development (WordPress) with a freelance provider: UX, custom dynamic questionnaires, blog, lookbook, about page, customer account, etc.~ Community management: Instagram, Facebook, LinkedIn, and Pinterest.~ Emailing: welcome message, news, order confirmation and follow-up, request for Google reviews, etc.~ Personalized shopping services: offer creation, needs analysis, and delivery of deliverables to final clients.
- BIWIMarketing & Communication OfficerLUXURY GOODSDecember 2020 - April 2022 (1 year and 5 months)~ Global website update in collaboration with a web agency: definition of specifications, organization, and management of regular follow-up meetings.~ Redesign of the graphic charter to affirm the company's innovative image.~ Organization and supervision of content creation, including on-site and off-site photoshoots and filming.~ Management of an annually allocated marketing budget: photo/video providers, events, equipment for content creation, etc.~ KPI monitoring: implementation of key performance indicators to analyze the impact of marketing campaigns on sales.~ Development of the customer experience: customer journeys and tools during company visits, goodies for partners and at trade shows, lounge atmosphere for partners.~ Internal and B2B communication: emailing, event organization, contests.~ Management: training and supervision of interns.
- Louis Chevrolet Swiss WatchesMarketing and Communication OfficerSeptember 2019 - August 2020 (1 year)~ Website audit to improve image and notoriety, followed by its redesign in collaboration with a web agency.~ Community management: social media management, implementation of advertising campaigns and contests, development of an editorial calendar aligned with company highlights.~ Organization and supervision of content creation, including on-site and off-site photoshoots and filming.~ Influencer marketing: search for influencers, product and communication kit dispatch. Analysis of results obtained through tracking a promotional code.~ Press relations: writing press releases, prospecting, and partnering with journalists.~ Launch and monitoring of crowdfunding projects (Kickstarter): definition of specifications, content strategy, and customer relations.~ KPI monitoring: implementation of key performance indicators to analyze the impact of marketing campaigns on sales.
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Education
- Master in Marketing, Brand Management, and InnovationISEG Strasbourg2020
- BTS in Aesthetic, Cosmetic, and Perfumery Professions, Management OptionEMA Belfort2017