Freelancer profile translated to English.
Back to original languageAbout Laurène
An entrepreneur at 25, I launched my e-commerce brand, giving me both a strategic and operational vision, with a particular focus on brand consistency.
I also hold a Master's degree in Strategy and Marketing from Dauphine.
French
Native or bilingual
Spanish
Conversational
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- mirame interiorsCEOE-COMMERCEJanuary 2025 - Today (1 year and 7 months)Paris, FranceComplete project management: from idea to market launch.Creation and launch of an e-commerce brand (positioning, identity, offering).Website design and launch (Shopify).Definition of a communication and visibility strategy.Creation of visual and editorial content on Instagram, TikTok, Pinterest...
- Louie Media - CMI MediaCommercial Development ManagerPRESS AND MEDIAJanuary 2023 - January 2024 (1 year)Paris, FranceDevelopment of the Louie Media portfolio for Louie Creative agency, targeting podcasts for brands, companies, and institutions (prospecting, pitching...)Writing creative briefs (concepts, casting, episode scripts...)Media plans for podcast distribution.Management and piloting of audio sponsorship campaigns
- MonoprixCommunication Project ManagerRETAIL (LARGE RETAILERS)January 2022 - January 2023 (1 year)Clichy, FrancePreparation and supervision of media shoots. Creation and writing of print and digital materials. Event organization, press file and release monitoring...
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Education
- Entrepreneur Student DiplomaPépites PSL2026Diplôme étudiant entrepreneur
- Master 1 & 2 Marketing and StrategyParis-Dauphine2024Master 1 & 2 Marketing et Stratégie