Freelancer profile translated to English.
Back to original languageAbout Laurene
Freelance Art Director / Brand Designer, I help premium, lifestyle, luxury, and tourism brands create and evolve their image, from strategy to production.
With over 20 years of experience (agencies and major clients), I design visual universes that strengthen brand preference and ensure consistent deployment across all touchpoints.
What I do
Visual Identity & Branding: logo, graphic territory, style guide, brand guidelines, templates, visual systems.
360° Advertising Campaigns: concept, art direction, key visuals, print/digital/social/OOH variations.
Communication Materials: editorial, retail, events, presentations, social media kits.
How I work
Quick scoping (objectives, targets, tone, constraints), reasoned creative proposals.
Controlled iterations, in-house production, finalized files + smooth handover to internal teams/suppliers.
Sectors & Client Types
Luxury/beauty/premium, lifestyle, tourism, food & beverage, institutions, and brands with high image standards.
References: Google, Dior, Peugeot, Jet tours, FDJ, Eugène Perma…
Available for: identity creation/redesign, campaigns, in-house AD support, production management.
My Portfolio: lachtitemarseillaise.com
French
Native or bilingual
Can work on-site
Marseille 8e Arrondissement (up to 20km)
Experience
- Eugene PermaadvertisementsFASHION AND COSMETICSFebruary 2023 - April 2023 (2 months)Paris, FranceDesign and production of posters for Eugène Perma
- La Pâte à crêpesadvertising campaignRESTAURANTS AND FOOD SERVICESeptember 2022 - December 2022 (3 months)Marseille, France360° Advertising CampaignKey Visual (KV) / Campaign DirectionPrint Design / Digital Design / Social Media AssetsOOH / DOOH / Billboard / PressEditorial Design / LayoutRetail / POS / Event Design (if relevant)
- Le vin sobreADWINE AND SPIRITSMarch 2022 - March 2022Marseille, FranceObjective: modernize the image and harmonize all touchpoints.Role: AD & Brand Design (creative territory, graphic system, templates).Deliverables: logo/lockups, style guide, brand guidelines, templates, social media kit + assets.Impact: immediate consistency, accelerated deployment by internal teams.
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Education
- Higher Diploma in Graphic ArtsESAG Penninghen Paris2002Bac + 5