Laurene De Calbiac

INTEGRATION AND TRANSFORMATION (WTW France), ongoing:

- Support for a global transformation program in all its dimensions (brand, structure, organization, culture)

- Stakeholder mapping and listening, change impact analysis, development of a short-to-long-term change plan

- Design of change and communication actions, respecting the social calendar. COMMUNICATIONS DIRECTOR AND CHIEF OF STAFF (WTW France), June-Nov. 22: Member of the Executive Committee during a brand and general management change

- Internal communication: preparation of executive speeches (appointments, governance reorganization, strategic orientation sharing), support for leaders to facilitate their communication, regular communication to employees, engagement around associative partnerships

- External communication: press relations in a crisis and highly competitive context, advertising campaign to support brand change, employer brand promotion, client and professional events. MERGER SUPPORT (Logistics sector), Oct 2021:

- Support for employees of a company merging with its European competitor

- Conducting individual interviews and defining an internal communication strategy

- Consequently, stakeholders collaborate in an intercultural environment and agree to rationalize/sophisticate their processes in line with their new shareholder.

Focusing on inclusion & diversity, managing sensitive changes, and conducting executive assessments have strengthened my ability to understand organizations, listen to various stakeholders, and build action plans that advance HR projects while improving the employee experience. DEVELOPMENT OF COMMUNICATION AND CHANGE STRATEGIES: supporting job classification changes in a merger context, communicating leadership restructuring, executive assessment and development, developing a remote work culture. ACCULTURATING THE COMPANY ON GENDER EQUALITY: defining and deploying a communication and engagement strategy involving all company stakeholders with a focus on leaders and managers who are sensitized, equipped, and supported by the Executive Committee. CREATION OF THE HR COMMUNICATION AND CHANGE CONSULTING OFFER: designing, structuring, and promoting the offer internally (penetration of different business lines, training, development of sales support tools) and externally (prospecting, presentations in clubs, media appearances).

Expanding consulting services internationally enriches my experience with intercultural skills and a better understanding of the challenges of adapting global policies for different countries. DEPLOYING GLOBALLY DESIGNED COMMUNICATIONS LOCALLY: "glocal" deployment of a global compensation platform for the Nordic/Baltics region, training leaders and managers on the new performance culture and new processes following a merger (project developed in France then extended to US, EMEA, and APAC regions). DEVELOPING A NEW COMPETITIVE ADVANTAGE FOR EMEA BROKERS: designing and deploying training to engage leaders and their teams in different countries. On-site presentations, development of sales tools to make teams autonomous in their markets. STRENGTHENING SYNERGIES BETWEEN MARKETS: business communities by country clusters are formed, managed, and monitored in their commercial activities to improve business efficiency.