Freelancer profile translated to English.
Back to original languageAbout Laurène
Hello! My name is Laurène and I have been an Art Director for 11 years.
I worked as an AD in agencies in Paris and am now a freelancer.
👀 Graphic Designer VS Art Director? What's the difference?
Behind every AD is a creative eye capable of producing: every art director is a graphic designer by training. Conversely, a graphic designer does not direct a global vision of the project and does not orchestrate additional talents. Not every graphic designer is an AD.
Boost your brand image ✨
Whatever your need, I offer you my services:
Visual Identity
- **Variations**: business cards, white paper, landing page, slide template, brochure, Linkedin and Instagram posts, 4x3 metro or Decaux lollipop posters...
Graphic Design & Publishing
Clients
Rock en Seine, Bioderma, Nuxe, Le mini macaron, Dynergie, Lokki, Mylight150, Blast.club (Anthony Bourbon), Valrhona, Paris Aéroport, Léa Nature, Hari&Co, Sncf, La Poste, American Express, Fondation Hermès
Awards
TOP/COM d'Argent 2020
Grand prix Stratégies OR 2020
Grand prix du marketing B2B 2021
Portfolio
laurenecalvez.com and Behance.net/laurenecalvez
Don't hesitate to contact me! ✌️✨
PS: Remember that behind every request you make, there is a human being taking the time to read your project and respond to it. The least you can do is give feedback 🙏
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Laurène CalvezSenior Art Director & Brand DesignerDIGITAL AND ITJune 2024 - Today (2 years and 1 month)Nantes, FranceAfter 12 years of experience in Parisian communication agencies,I am now self-employed as a Senior AD.My creative field ranges from visual identity to publishing, including advertising and UI Design. I design for both print and digital, as the medium is not a barrier to creativity for me.I can support you as an AD but also upstream on the strategy to adopt according to your target audience, as I have a diploma that combines Strategy and Creation.Do you need a partner in Creative Direction or Lead Design for brand identity? No problem, I am also proactive and I guide teams and junior ADs in exploring their various subjects.Feel free to send me a message, I will be happy to help you 😊👋
- ClintSenior Brand DesignerDIGITAL AND ITJune 2022 - July 2024 (2 years and 1 month)Nantes, FranceVisual Identity & UI DesignDynergie, Kactus, 123 IM, Altaroc, Blast club, Stiilt, Matis, Mylight150, LokkiBrand strategy, visual identity and website as an extension of branding
- Insign ParisArt DirectorDIGITAL AND ITMay 2018 - June 2022 (4 years and 1 month)Paris, FranceVisual Identity, Advertising, Publishing, Social MediaLa Poste, Institut Français, Satellite, April, Valrhona, Le mini macaron, So bio éticGraphic guidelines, posters, social media, magazines, UI design✽ Awards 2020 ✽- TopCom Silver l Editorial Device Category • La Poste Solutions Business- Strategies Grand Prix Gold l Editorial Communication • La Poste Solutions Business
Recommendations
+2
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Education
- DSAA Design and Communication StrategiesÉcole Estienne2012La pédagogie de projet développée en équipe favorise l’insertion professionnelle dans les agences de publicité comme dans les départements de communication des annonceurs. Enseignement est dispensé sous forme de cours, d’ateliers et de workshops encadrés par des intervenants extérieurs. → Erasmus de 4 mois, Lisbonne • Programme de première année d'études → Mémoire & projet de groupe • Validation du diplôme lors de la 2nde année
- BTS Visual Communication in Graphic Design, Publishing, AdvertisingÉcole Supérieure d'Arts Appliqués Duperré2010Enseignement qui forme des designers créatifs, capables de développer un univers formel signifiant et personnel, maîtrisant la stratégie de communication dans les différents domaines dont le cœur est le graphisme. → L'identité visuelle, le graphisme culturel, l'édition, la signalétique et la publicité y sont les principales disciplines complétées par des ateliers et workshops.