Freelancer profile translated to English.
Back to original languageAbout Laurène
I assist companies in designing and optimizing their digital products and services, thanks to expertise in UX/UI design and user research. My approach combines the creation of intuitive interfaces, in-depth research, and innovation, collaborating with technical experts to integrate solutions based on generative AI into user journeys.
I am available for specific and strategic missions, whether it's structuring a Design System, conducting user tests, or exploring innovative solutions tailored to your needs.
If you want to transform the user experience of your products while benefiting from customized support, don't hesitate to contact me!
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- OCTO TechnologySenior UX Designer - Product DesignerCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 5 months)Paris, FranceMain clients: La Compagnie des Alpes, Wakam, Palais de Tokyo.I lead the Design strategy on B2B projects in Agile teams andI support different profiles for skills development ondesign topics. I manage designers and contribute to the recruitment ofthe team. I evangelize design internally and externally (OCTO trainerin eco-design, accessibility, UX approach).Results: 3 strategic project frameworks carried out (researchusers, definition of OKRs and vision, storymap, tech archi,roadmap etc.); Support for the creation of 2 expert teams indesign (OKRs, team activities, evangelization, etc.); 3 training sessions ledto around 50 participants; Final jury of students at Gobelins;Speaker at the University of Nantes.
- EYSenior UX-UI Designer at EY SerenCONSULTING AND AUDITSDecember 2018 - December 2021 (3 years)Paris, FranceMain clients: Pôle emploi, Ministry of the Economy and Finance,DITP, Acoss, Cnam, Agirc-Arrco, Nexity, L’Oréal.I am involved in the construction of the Digital Transformation offer,in internal acculturation and I deploy the UX methodology todifferent actors. I manage junior designers on missions.Results: Supporting a team in facilitation and innovation; Support for the creation of integration projects (courses in a high school,facilitation of workshops for start-ups); Implementation and facilitationof workshops (5 to 30 people); Trainer in design thinking and dataviz; User research; Prototyping, testing.
- DXC Technology FranceUX/UI Design ConsultantDIGITAL AND ITJanuary 2016 - December 2018 (2 years and 11 months)Paris, FranceMain clients: SNCF, Arkema, Swiss Life, Generali, Natixis.I contributed to the implementation of a CRM and the redesign of digital toolsalways in a user-centered, iterative and collaborative approach.I worked in Agile as a Product Owner.Results: User research; Prototyping; User tests; Implementationof co-design workshops; Briefing of technical teams.
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Education
- Master 2 Innovation and Technology ManagementParis 1 Panthéon - Sorbonne
- Master 1 MarketingIAE Toulouse
Certifications
- Web Quality Accessibility CertificationOPQUAST2024
- Scrum Product Owner CertificationScrum.org2020