About Laurene
English
Conversational
French
Native or bilingual
Experience
- PrestashopProduct DesignerE-COMMERCEJune 2022 - Today (3 years and 11 months)Paris, France- I was tasked with redesigning the PrestaShop back office marketplace to increase conversion from the back office.- I worked on the public redesign of the PrestaShop training platform to improve understanding of offers and standardize the interface with the PrestaShop ecosystem.- Currently, I am in charge of developing a new offer for agencies that assist merchants in growing their online store. We are developing a new platform to meet the needs of agencies for better use of the back office.
- AOSProduct DesignerCIVIL ENGINEERINGNovember 2020 - June 2022 (1 year and 7 months)Saqara, a B2B SaaS product that connects construction stakeholders in the tender process.*** I joined the product team as a product designer to improve and redesign user journeys on Saqara's various business applications and private construction sites:*** - Brief taking and planning to conduct various research methods such as surveys, remote usability testing methods, ideation workshops (card sorting, Crazy 8) with users to present the results to stakeholders.** - Redesign of user flows to engage enterprise users:** - Improvement of the registration and login process** - Improvement of the company profile process** - Improvement of the project visibility process for consulting the tender documents and then submitting a bid on a lot.** - Implementation of interviews, card sorting workshops, wireframing, user testing, and implementation of a design system to make it scalable and design documentation to centralize specifications in order to have a common language with developers.** - Implementation of a competitive analysis to compare existing solutions (e.g., heuristic analysis, benchmarking)** - Redesign for the client side to engage the user in the offer tracking process, improve the process for listing companies, improve the process for managing users within different agencies, and improve processes in the final phase for electronic market signature.** - Implementation of a scrum process for tracking different tickets, as well as agile rituals (daily, retrospective, review).** - In parallel, working in collaboration with POs and engineers to solve and identify continuous improvement points on the existing Saqara product.- Presentations through prototypes/wireframes to present to the client and stakeholders.
- LepermislibreUX/UI DesignerEDUCATION AND E-LEARNINGMay 2020 - July 2020 (2 months)LepermisLibre is an online driving school, the company allows you to get your license online without going through a physical driving school.During this assignment, I worked closely with a design team to create the new design system for the LepermisLibre website. Their need was to improve their UX journey and create a new intuitive and friendly interface.My role was to focus on the UI part while respecting the UX solutions provided by the design team.- Creation of a design system (in collaboration with designers on Figma)- UI Improvement- Improvement of some UX journeys
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Education
- Master UX/UI DesignIpssi2018
- Preparation for Digital Strategy ExpertIesa multimédia2016