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Laurene BielleLB

Laurene Bielle

Product Designer

€400/day
Marseille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurene

I have 5 years of experience in UX/UI, I manage a project from start to finish. I design and improve the usability and user interface of products and their features. One of the qualities of a product designer is to be pragmatic when making a decision about a product, creative in solving problems, and empathetic in analyzing user behavior.
  • English

    Conversational

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Prestashop
    Product Designer
    E-COMMERCE
    June 2022 - Today (3 years and 11 months)
    Paris, France
    - I was tasked with redesigning the PrestaShop back office marketplace to increase conversion from the back office.
    - I worked on the public redesign of the PrestaShop training platform to improve understanding of offers and standardize the interface with the PrestaShop ecosystem.
    - Currently, I am in charge of developing a new offer for agencies that assist merchants in growing their online store. We are developing a new platform to meet the needs of agencies for better use of the back office.
    Figma User Interview User Testing
  • AOS
    Product Designer
    CIVIL ENGINEERING
    November 2020 - June 2022 (1 year and 7 months)
    Saqara, a B2B SaaS product that connects construction stakeholders in the tender process.
    *
    *
    * I joined the product team as a product designer to improve and redesign user journeys on Saqara's various business applications and private construction sites:
    *
    *
    * - Brief taking and planning to conduct various research methods such as surveys, remote usability testing methods, ideation workshops (card sorting, Crazy 8) with users to present the results to stakeholders.
    *
    * - Redesign of user flows to engage enterprise users:
    *
    * - Improvement of the registration and login process
    *
    * - Improvement of the company profile process
    *
    * - Improvement of the project visibility process for consulting the tender documents and then submitting a bid on a lot.
    *
    * - Implementation of interviews, card sorting workshops, wireframing, user testing, and implementation of a design system to make it scalable and design documentation to centralize specifications in order to have a common language with developers.
    *
    * - Implementation of a competitive analysis to compare existing solutions (e.g., heuristic analysis, benchmarking)
    *
    * - Redesign for the client side to engage the user in the offer tracking process, improve the process for listing companies, improve the process for managing users within different agencies, and improve processes in the final phase for electronic market signature.
    *
    * - Implementation of a scrum process for tracking different tickets, as well as agile rituals (daily, retrospective, review).
    *
    * - In parallel, working in collaboration with POs and engineers to solve and identify continuous improvement points on the existing Saqara product.
    - Presentations through prototypes/wireframes to present to the client and stakeholders.
    User Interview Wireframing User Interface Design Workshops Redesign Design System
  • Lepermislibre
    UX/UI Designer
    EDUCATION AND E-LEARNING
    May 2020 - July 2020 (2 months)
    LepermisLibre is an online driving school, the company allows you to get your license online without going through a physical driving school.

    During this assignment, I worked closely with a design team to create the new design system for the LepermisLibre website. Their need was to improve their UX journey and create a new intuitive and friendly interface.

    My role was to focus on the UI part while respecting the UX solutions provided by the design team.
    - Creation of a design system (in collaboration with designers on Figma)
    - UI Improvement
    - Improvement of some UX journeys
    User Experience Design User Interface Design Design System

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Education

  • Master UX/UI Design
    Ipssi
    2018
  • Preparation for Digital Strategy Expert
    Iesa multimédia
    2016

Skill set

Categories