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Laurène BeuckelaereLB

Laurène Beuckelaere

Product designer & Front-end skills / AI explorer

€470/day
Lille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurène

Confirmed Product/UI Designer (6+ years), I cultivate a deep practice of Design Systems, product UI, and accessibility, reinforced by a dual UI Design & Front-end (HTML/CSS) skill set. Experience in B2B/B2C, in international and multicultural environments (Belgium, Canada).

I drove the adoption of a Design System to 75%, reducing design time by 30% and significantly streamlining design-dev collaboration. I led the redesign of a B2C mobile application deployed in 4 European markets, with a growth of +300% users in one year, and launched a web platform that attracted over +40k visits in one month.

Today, I wish to contribute to European products that are meaningful and valuable in the long term.
No design? No product!
No markets to conquer, no revenue, etc...

✌️ Outside of work

I greatly appreciate universes related to art (electronic, experimental, but especially non-commercial music, pottery, Zen art, garden art, analog photography which I practice with technique in the lab and development after 3 years in a renowned Academy in Brussels)

Outdoor activities (yes, our lungs need to renew the oxygen within us 💛!), backpack travel, hiking, sharing a good meal, camping outdoors, and the pleasure of unexpected encounters.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lille (up to 50km), Bruxelles (up to 50km)

Experience

  • Ehope
    Product Designer
    ENVIRONMENTAL
    February 2026 - Today (6 months)
    Lille, France
    Since February, I have been voluntarily contributing to the launch of the mobile application.
    My role: UI Design, Figma, Design System, components, variables...
    My goal: to ensure the experience lives up to the ambition.

    Because Ehope is this:
    Thousands of people who want to act for the environment
    But don't know where to start
    And local initiatives that already exist, but are not seen enough

    The Ulule campaign is launched, every contribution counts and every share too 👇
    Figma Mobile Application Consulting Design System
  • Rolain Clinical Research Consulting
    Freelance Art Direction & Web
    MEDICAL
    June 2020 - December 2020 (5 months)
    Montréal, Canada
    My mission is to boost Rolain Clinical's services through an exemplary digital presence that was non-existent until now. I am proud to be in charge of the art direction for a young company in the clinical research field, which was previously unknown to me.
    The result of this collaboration reveals an extreme passion from both sides, a taste for sharing, and the ambition to invest to give the best.

    Together, we have the common goal of propelling Rolain Clinical's services towards future and promising collaborations. The best solutions will be provided for problems encountered by prospects.

    ✦ moodboard, logotype, branding
    ✦ strategy, SWOT
    ✦ wireframes
    ✦ editorial advice
    ✦ custom wordpress
    Wordpress Logo Design Webdesign Branding
  • Bsit
    UI/UX Designer
    TECH
    October 2016 - October 2017 (1 year)
    Bruxelles, Belgium
    When I arrived at Bsit the UI/UX was the creation of a new position. Bsit is a mobile app that helps parents connect with caregivers recommended by their friends, family and colleagues, for all their childcare needs: occasional babysittings, daycare, help after school or during the holidays...make families'​ and Sitters'​ lives easier, by ensuring maximum trust and flexibility on both sides.

    At Bsit I challenged myself to focus on mobile interface and get skilled at Sketch (UI software). Even though my main responsibility was as a designer, due to my knowledge of code (HTML, CSS) I collaborated with developers, creating and coding new screen on the app, awareness of design stakes (like optimize images for web) and sensibilise about CSS rules to don’t transform files into garbage dumps.

    In a year I helped Bsit to grow and look awesome to ensure and remain to our audience: trust and make life easier. I:
    ✦ created wireframes and mockups based on business needs (B2C)
    ✦ ensure the use of best practices and mobile web standards
    ✦ create innovative and user oriented solutions
    ✦ enhance workflow
    ✦ worked closely with the product owner and developers
    ✦ HTML, CSS implementation
    ✦ angular, ionic framework
    ✦ created an elegant user experience and mobile interface
    ✦ established user interface styleguide
    ✦ a keen eye for details
    HTML5 User Interface Design Sketch Ionic CSS3

Recommendations

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Louise Delaporte and 1 other person have recommended Laurène

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Education

  • Bachelor Advertising / Graphic design
    HELHa — Haute École Louvain en Hainaut
    2012
    The program provided a deep, 360-degree education in the key aspects of modern advertising: ✦ art direction ✦ copywriting, radio spot ✦ packaging, layout, ✦ webdesign ✦ drawing lesson, hand typography ✦ photography Over the 3 years of the degree, this allows me to discover my own particular creative strengths and identify my ideal career path

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