Freelancer profile translated to English.
Back to original languageAbout Lauren
👋 My name is **Lauren**, an expert in content management.
I help my clients build strong, authentic, and memorable brands by developing content that resonates with their audiences and sets their identity apart. My approach: combining creativity and strategy to transform your values into impactful, aligned, and engaging content.
— WHY TRUST ME —
- Multi-sector experience: corporate communications agency consultant (Christian Dior Parfums, BNP Paribas, Google, Unibail-Rodamco-Westfield…) and communications manager in a French tech startup.
- Strategic vision: I teach Brand Content at ISCOM, mastering the art of combining brand strategy and powerful storytelling.
- Bilingual English-French: as a native English speaker, I create fluid and impactful content in both languages.
— MY EXPERTISE —
1) Editorial Strategy – Define your brand DNA 🧬
→ Brand platform, positioning, manifesto, brand book
→ Editorial strategy: brand voice, key messages, identity prism
2) Communication Strategy – Amplify your impact 🎯
→ 360° communication plan and creative briefs
→ Social media editorial calendars
→ Web and print strategies: website, sales kits, pitch decks
3) Content Creation – Captivate your audiences ✨
→ Medium and long-term Brand Content strategies
→ Web content: blog posts, newsletters, social media posts
→ Print content: brochures, flyers, magazines
🎯 Result?Content that strengthens your brand and creates lasting connections with your audiences.
Send me a message, and let's discuss your projects today! 😊
French
Native or bilingual
English
Native or bilingual
German
Fluent
Remote only
Primarily works remotely
Experience
- Ready EducationHead of Acquisition & Retention France - MarketingEDUCATION AND E-LEARNINGJanuary 2022 - August 2022 (7 months)Paris, FranceFollowing the acquisition of AppScho by the world leader in mobile campuses, Ready Education, my role within the company took on a new dimension and new challenges were added to the previous ones.1- Acquisition Marketing: management of the AppScho > Ready Education rebranding, awareness around the RE brand, definition of the French editorial calendar, lead gen campaigns (emailing, nurturing, social media), webinars, reporting2- Retention Marketing: organization of webinars, creation of client and product content, creation of client case studies3- Brand Strategy: definition of the company's overall positioning, key messages, and their adaptation for different countries
- AppSchoHead of MarketingEDUCATION AND E-LEARNINGNovember 2019 - December 2021 (2 years and 1 month)Île-de-France, France1- Definition, management, and deployment of an omnichannel marketing plan and associated budget2- Brand Strategy3- Inbound & Growth Marketing4- Content Marketing: management of the content strategy, creation and structuring of the blog, writing blog posts, emailing campaigns, social media content for brand awareness and acquisition purposes5- Retention & Product Marketing
- TBWA\CORPORATECorporate Communications ConsultantCONSULTING AND AUDITSJanuary 2018 - October 2019 (1 year and 9 months)92100 Boulogne-Billancourt, FranceClients: Parfums Christian Dior, BNP Paribas Asset Management, Google, Unibail Rodamco Westfield, UIMM, Sonatrach, Goldman Sachs, Solvay, AccentureExpertise: brand strategy, corporate communications, employer branding, internal communications• Consulting and strategic thinking for the deployment of communication campaigns (advertising, digital, social media) and brand strategy• Organization and facilitation of workshops (20 to 100 participants)• Design and implementation of global communication campaigns• Operational, budgetary, and legal management
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Education
- Specialized Master's Degree, Marketing Management & Digital - Chair in Communication and Brand StrategyESSEC Business School2017
- Master's Degree in Local Government ManagementSciences Po Grenoble2016