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Laurence VélyLV

Laurence Vély

Branding and editorial strategy for premium brands

€950/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurence

Editor-in-chief for 15 years (Vanity Fair, Glamour...), I design the narrative strategy for luxury, hospitality, and lifestyle brands. My job: to challenge a brand's storytelling and work on its uniqueness as a strategy.
When the strategy is defined, I can turn it into an editorial object: magazine, podcast, video series, newsletter.
I am also the creator of the podcast Thune, 100K listens/month.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), La Rochelle (up to 50km)

Experience

  • Hosted
    Founder
    HOSPITALITY
    January 2021 - Today (5 years and 6 months)
    Paris, France
    Branding, editorial and narrative strategy for brands, media and organizations: luxury, hospitality, culture, health, banking, insurance, finance. Latest clients: five-star hotels
    Brand Strategy Trend Analysis interview Editorial Strategy
  • Thune
    Founder and host.
    January 2021 - Today (5 years and 6 months)
    Societal podcast on money, intimacy, and power dynamics. Over 100 episodes, ~100,000 monthly listens, media resonance (France Inter, Télérama, Elle, Slate...)
  • Alan
    Content Director
    January 2019 - January 2021 (2 years)
    Definition and deployment of the editorial strategy for the health scale-up (website, app, product content).

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