Laurence Soulez

EasyStand is a system of eco-responsible modular stands offering great freedom of shapes, from simple stands to mega-structures. Lightweight, quick to assemble and reusable, it combines practicality and unique design.

As a freelance graphic designer and art director, I supported the designer in the creation of the logo, visual identity, and website, in a long-term collaboration.

easystandnow.com

For JetMiles, I completely redesigned the brand identity by creating a new logo and a website developed in collaboration with Codsense. The objective: to infuse a more premium universe, inspired by aviation codes, in order to assert a more luxurious, more professional image consistent with the expectations of the aeronautical sector.

This global redesign has aligned the brand with a high-end positioning, through elegant design, controlled lines, and a digital experience designed to enhance JetMiles' expertise.

Various graphic works in the fields of events, interior architecture, design, culture