Freelancer profile translated to English.

Description

Health writerbased in **France**, I am capable of writing diverse content covering a wide range of topics.

Expertise

My expertise is particularly focused on the following areas:

**Health**,
**Personal development**,
**Wellness**.

However, I can write content on various topics.

Proposal

Depending on your needs, we can plan for the writing of articles, web pages, product sheets, newsletters, etc.

Experience

I haveseveral years of experienceas a web writer (since 2015).

I also hold a **state diploma as a midwife**, am a sophrologist and hypnotherapist.

My training and skills allow me to bring in-depth expertise in these areas.

My vision of web writing:

When creating content, I make sure to consider aspects related toSEO referencingwhile paying particular attention to the **reader's experience**.

Indeed, I am convinced that an article that is well-positioned on search engines but lacks persuasive power and quality content loses its value.

The union of visibility and content quality is essential.

Furthermore, content must bein the image of the companyfor which it is created. I attach great importance to this point. All writing is preceded by a phase of understanding thecompany's objectivesand its **image**.

Would you like to discover my work? Take a look at my "Malt portfolio" and my references.

Do not hesitate to contact me, I would be delighted to discuss your project.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Med reconversion
Web writer
MEDICAL
March 2023 - Today (3 years and 5 months)
Paris, France
Writing of blog articles, SEO-optimized, and newsletters
The articles are intended for an audience of doctors wishing to advance their careers or retrain.

The articles cover topics such as burnout among healthcare professionals, various career development paths (specializations, continuing education, etc.), and present professions accessible to doctors in career transition.
Scientific popularization Web writing Content writing Newsletter writing Article writing
APHM
Clinical experience: hospital midwife in a level 3 university hospital
HEALTH AND WELLNESS
July 2005 - February 2015 (9 years and 7 months)
Marseille, France
State-certified midwife, I worked for over ten years in a level 3 university hospital in Marseille.

This hospital experience allowed me to be involved throughout the perinatal journey, in various contexts: delivery room, postpartum care, high-risk pregnancy, prenatal consultations, day hospital, and childbirth and parenting preparation.

I thus acquired concrete knowledge of the medical, physiological, and psychological issues related to pregnancy, childbirth, and the postpartum period, including in situations requiring specialized or multidisciplinary care.

Today, this expertise enriches my work as a specialized health web writer.
It enables me to produce reliable, nuanced, and accessible content, combining medical rigor, pedagogy, and reader expectations.
Web writing SEO web writing Content writing women's health perinatality
Laurence Ruas
Sophrologist and hypnotherapist
HEALTH AND WELLNESS
February 2015 - Today (11 years and 6 months)
Sophrologist and hypnotherapist
Writing articles and content to optimize the SEO of my website