Freelancer profile translated to English.

Description

Hello and welcome to my profile!

In a few words, after more than 12 years spent within media agencies for major brands, I decided to create my own structure in February 2016 to:

- Help companies, whatever their size, to build effective digital and e-commerce strategies

- Support them more broadly in their development strategies

- Train the talents of tomorrow by giving them the keys to excellence

- Coach students at the end of their studies to prepare them to enter the professional world with confidence and success.

My mission: to offer companies and individuals personalized support to transform and succeed in a constantly evolving digital environment.

All my skills are available on my profile!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Issy-les-Moulineaux (up to 10km)

LR CONSEIL
Founder and Consultant
CONSULTING AND AUDITS
February 2016 - Today (10 years and 6 months)
Issy-les-Moulineaux, France
Consulting and support on various issues related to the transformation and evolution of the company.
Support in digital acquisition strategies (audit, recommendations and global support)
Digital marketing courses in business schools
Professional training in digital marketing

Examples of missions:
- PMO and Support for General Management:
Framing of company development projects / Monitoring of e-commerce and marketing projects / Support for media and social media tenders / Development of the e-commerce dashboard with internal teams / Implementation of steering committees / Formalization of the 5-year strategy / P&L monitoring

- Digital Marketing Manager - Acquisition and Loyalty:
Management of digital acquisition campaigns with the Media agency / Management of animation and loyalty campaigns / Monitoring of budgets and media P&L

- Coordination of 3 or 5-year strategies:
Organization of workshops with managers and executives / Consolidation of projects / Formalization of the PPT presentation / Formalization of budgets with financial teams / Development of detailed schedules

- Digital Coordination in agency:
Team management / Coordination of actions on the client portfolio / Performance monitoring / Strategic recommendations

- Transition Management

- Digital Strategy Audit

> Ex Clients: Chais d'oeuvre, Groupe La Poste, Groupe Rocher, Butagaz, Mathon, L'Oréal, Michelin, WPP, WAAT, ...
> Schools and training institutes: ESSCA, INSEEC, SKEMA, Comundi...
Consulting Webmarketing Strategy Project Coordination ROI Transition Management
MEDIANOE
Associate Director
May 2014 - January 2016 (1 year and 7 months)
Paris, France
Co-management of the agency
Team management and recruitment
Client follow-up and support
New business
Clients: Sephora, ING Direct, Menlook, Coyote, Thomas Cook...
Webmarketing Traffic Acquisition P&L Monitoring Emailing Affiliation
LSF INTERACTIVE (SQLI/WAX)
Associate Director
December 2010 - May 2014 (3 years and 5 months)
Paris, France
Member of the management committee
Head of the agency's media buying department (18 people)
Recruitment and team management
Management of the department's P&L and direct reporting to the CEO
Training of sales teams and support in meetings
Clients: APEC, Tooway, Picard, Marionnaud, Le Monde, Le Parisien, M6...
Webmarketing Acquisition ROI Team Management Recruitment