Freelancer profile translated to English.

Description

Hello and welcome to my profile!

In a few words, after more than 12 years in media agencies for major brands, I decided to create my structure in February 2016 to:

- Help companies, whatever their size, to build effective digital and e-commerce strategies

- Support them more globally in their development strategies

- Train the talents of tomorrow, by offering them the keys to excellence

- Coach students at the end of their studies, in order to prepare them to enter the professional world with confidence and success.

My mission: to offer companies and individuals personalized support to transform and succeed in a constantly evolving digital environment.

All my skills are available on my profile!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Issy-les-Moulineaux (up to 10km)

LR CONSEIL
Founder and Consultant
CONSULTING AND AUDITS
February 2016 - Today (10 years and 4 months)
Issy-les-Moulineaux, France
Consulting and support on various issues related to the transformation and evolution of the company.
Support in digital acquisition strategies (audit, recommendations and global support)
Digital marketing courses in business schools
Professional training in digital marketing

Examples of missions:
- PMO and Support of the General Management:
Framing of company development projects / Monitoring of e-commerce and marketing projects / Support on media and social media calls for tenders / Development of the e-commerce dashboard with internal teams / Implementation of steering committees / Formalization of the 5-year strategy / Monitoring of the P&L

- Digital Marketing Manager - Acquisition and Loyalty:
Management of digital acquisition campaigns with the Media agency / Management of animation and loyalty campaigns / Monitoring of budgets and the media P&L

- Coordination of 3 or 5-year strategies:
Organization of workshops with managers and executives / Consolidation of projects / Formalization of ppt support / Formalization of budgets with financial teams / Development of detailed schedules

- Digital coordination in agency:
Management of a team / Coordination of actions carried out on the client portfolio / Performance monitoring / Strategic recommendations

- Interim management

- Audit of digital strategies

> Ex Clients: Chais d'oeuvre, Groupe La Poste, Groupe Rocher, Butagaz, Mathon, L'Oréal, Michelin, WPP, ...
> Schools and training institutes: ESSCA, INSEEC, Comundi...
Consulting Web marketing strategy Project coordination Traffic acquisition CRM ROI Interim management Audit Training
MEDIANOE
Associate Director
May 2014 - January 2016 (1 year and 7 months)
Paris, France
Co management of the agency
Team management and recruitment
Monitoring and support of clients
New business
Clients: Sephora, ING Direct, Menlook, Coyote, Thomas Cook...
Web marketing Traffic acquisition ROI P&L tracking Team management Recruitment Emailing Affiliation
LSF INTERACTIVE (SQLI/WAX)
Associate Director
December 2010 - May 2014 (3 years and 5 months)
Paris, France
Member of the management committee
Director of the agency's media buying department (18 people)
Recruitment and management of the team
Management of the department's P&L and direct reporting to the CEO
Training of sales teams and support in meetings
Clients: APEC, Tooway, Picard, Marionnaud, Le Monde, Le Parisien, M6...
Web marketing Acquisition ROI Emailing Affiliation Display RTB SEA Partnerships Native Advertising Team management P&L tracking New business