Freelancer profile translated to English.
Back to original languageAbout Laurence
SEO web writer specializing in the fields of culture, heritage, and popularizing complex subjects, I support companies, institutions, and cultural actors who wish to strengthen their online visibility through quality publications.
I transform technical or specialized subjects into clear, accessible, and useful texts for your audiences. Thanks to my expertise in SEO web writing and editorial design, I produce writings that meet both readers' expectations and search engine requirements.
Curious and rigorous, I immerse myself in your world to understand your business, your challenges, and your objectives. I identify key messages and design materials adapted to your communication strategy.
Blog articles, web pages, thematic dossiers, visitor guides, cultural programs, interviews, newsletters, news items, press kits, magazines, activity reports, or communication materials – I write tailor-made texts, optimized for natural referencing and faithful to your identity.
I can support you in editorial design, information organization, editorial strategy, and defining key messages.
Because a high-performing text is not just about visibility, I ensure above all that it is relevant, credible, and engaging for your readers.
English
Fluent
Italian
Fluent
Remote only
Primarily works remotely
Experience
- AGENCES DE CONTENUS SKRIBIX , PV2DSEO WEB WRITERJanuary 2021 - Today (5 years and 6 months)Creation of content optimized for natural referencing (landing pages, category pages, semantic coconuts, and blog articles optimized for various sectors (training, sustainable mobility, tourism, culture, economy, real estate, health, society...). Use of semantic analysis tools and performance monitoring. Analysis of user queries to adapt communication to target audience expectations, information structuring (tags, internal linking).
- UNIVERSCIENCEEDITORIAL CONTENT MANAGERJanuary 2012 - January 2024 (12 years)Writing of copy strategies, briefs, validation of creative concepts. Creation of print content (quarterly magazine, visitor assistance tools, catalogs, institutional and event documents (activity report, invitations, booklets...). Design/editing of web content: newsletters, radio spots, press inserts, social media posts, writing, and emailings. Implementation of exhibition visual identity, management of communication tools.
- MEDIA AUTO - GROUPE JOURNAL DE L'AUTOMOBILE, AgencePROJECT MANAGERFebruary 2009 - November 2011 (2 years and 9 months)Interface between internal departments and clients, design, setup, and organization of events, monitoring of schedules and budgets.
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Education
- EFAP - School of New Communication ProfessionsEFAP-Communication1997
- Bachelor's Degree in Literature and Visual Arts and Specialization Certificate in Cultural MediationUniversité Paris 81995
Certifications
- CNAM 2016: Specialization Certificate 'Digital Project Manager 2.0'CNAM2016