Freelancer profile translated to English.
Back to original languageAbout Laurence-Marine
720degrés puts into practice approaches of:
- Corporate communication
- Sensitive and crisis communication
- Anticipation communication®
- Consulting and support for executives, spokespersons, project managers, or unit leaders.
Supported by cross-functional skills and a network of collaborations that enable the execution of all communication actions and materials.
720degrés targets private and public companies, associations and federations of associations, as well as company executives, spokespersons, project or unit managers, political figures, elected officials within associations, unions, etc.
720degrés is by your side to:
- Ensure communication about your activity, a project, or a transformation, from diagnosis to strategy and its operational implementation;
- Define and manage your sensitive and crisis communication;
- Conduct an image diagnosis of your company, followed by consulting recommendations and their implementation;
- Conduct a diagnosis of your in-house communication function and propose a streamlined reorganization integrating HR, actions, and budget dimensions;
- Advise and support executives, spokespersons, ...:
- Business strategy: structuring thinking, formalizing the project, decision-making and sharing support, internally and externally
- Personal communication: mastering messages, public speaking, non-verbal communication
- Image management: posture, dress style, physical maintenance and control
- Interpersonal communication: team and project management, leadership, and relationships with others.
720degrés also manages your communication as an outsourced service and becomes your communication manager, capable of ensuring the best follow-up of the mission and all related work.
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km)
Experience
- Parménion, Ethics GroupSenior ConsultantCONSULTING AND AUDITSOctober 2017 - April 2018 (7 months)Bordeaux, FranceConsulting on sensitive communication for industrialists and ministerial delegations: supporting the progress of confidential files through a renewed strategic approach (strategic memo and action plan, consulting and preparation for regulatory and strategic meetings), development of operational means and actions (presentation documents, press relations, site visits, internal awareness).Consultation strategy: strategic consulting and design of citizen consultation mechanisms for major public interest projects.
- Bordeaux métropoleDigital DirectorPUBLIC SECTORJuly 2014 - December 2015 (1 year and 6 months)Bordeaux, FranceDefinition and implementation of digital strategy: development of digital solutions, usage experiments, economic sector support policy, subsidies, partnership projects.Team organization and management: 2 departments, up to 14 people.Budget project and management follow-up.Administrative management, public procurement: deliberations and reports, commissions and councils, awarding and execution of public contracts.
- Communauté urbaine de BordeauxHead of Department and Digital Services Development ProjectPUBLIC SECTORApril 2012 - June 2014 (2 years and 3 months)Bordeaux, FranceDesign and monitoring of innovative digital projects: developing the use of digital technology for public service management.Prospective and implementation of new tools to involve citizens in city life: research and creation of new public debate and resident collaboration spaces.
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Education
- University Diploma in Technology in Marketing TechniquesIUT Bordeaux1992
- Master of Science and Technology in Communication for Businesses and Local AuthoritiesUniversité Blaise Pascal, Clermont-Ferrand1994