Freelancer profile translated to English.
Back to original languageAbout Laurence
👋🏾Hello, I'm Laurence!
Passionate about marketing, I have been buildingcreative marketing strategiesandrelevant commercial approachesfor companies of all sizes and various sectors (real estate, business services, digital, tourism, training, agri-food), in France and internationally for over 7 years.Their common point? A desire to structure, scale, and grow! 🚀!
I am called upon because Ispeak Marketing,whilemaintaining a visionand sensitivity for **Sales/Product/Business**, which allows us to achieve business objectives by responding to your clients' **needs**!
📌 Types of projects I can handle:
-- GO-TO-MARKET --
● Development of the Go-To-Market strategy for launching new products/features/offers
● Team coordination and launch management, project management, and reporting
● Positioning and messaging strategy
-- MARKETING AND COMMERCIAL STRATEGY --
● Development and deployment of marketing strategies to meet objectives for awareness, acquisition, loyalty...
● Scoping and development of commercial offers
● Development and deployment of growth/development strategies (e.g., partnerships, identification of opportunities and growth levers)
● Sales enablement - support for sales teams: creation of sales presentations, sales support tools, sales pitches, team training (including objection handling)
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 20km), Nice (up to 40km)
Experience
- TotalEnergiesMarketing Manager - Payment Cards - Africa, Asia, AmericasENERGY AND UTILITIESJanuary 2026 - Today (7 months)Leading Go-to-market deployment, sales enablement, and market activation for payment and mobility solutions across ~45 countries
- LexisNexisSenior Product Marketing Manager / Senior Marketing ManagerApril 2025 - Today (1 year and 4 months)Managing the development and marketing strategy of an AI offering from its launch to commercial acceleration: offer construction, Go-to-Market, product development, customer adoption, and company-wide AI acculturation.
- FreelanceMarketing & Sales Strategy ConsultantDecember 2023 - Today (2 years and 7 months)Paris, France🚀 My expertise:● Brand Creation & Brand Management● Product Marketing● Go-To-Market Strategy & Launch of offers/products● Promotional Campaign Strategy● Social Media Strategy● Email Marketing Strategy● Business Development● Sales Strategy● Sales Performance Improvement
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Education
- Master in Marketing and Brand ManagementGroupe Sup de Co La Rochelle2018