Freelancer profile translated to English.

Description

👋🏾Hello, my name is Laurence!

Passionate about marketing, I have been buildingcreative marketing strategiesandrelevant sales approachesfor companies of all sizes and various sectors (real estate, business services, digital, tourism, training, agri-food), in France and internationally for over 7 years.Their commonalities? A desire to structure, scale, and 🚀!

I am called upon because Ispeak Marketing,whilemaintaining a visionand sensitivity forSales/Product/Business,which allows us to achieve objectives by meeting your clients' needs!

📌 Types of projects I can be involved in:

-- GO-TO-MARKET --

● Development of the Go-to-Market strategy for launching new products/features/offers

● Team coordination and launch management, project management and reporting

● Positioning and messaging strategy

-- MARKETING AND SALES STRATEGY --

● Development and deployment of marketing strategies to meet objectives for awareness, acquisition, loyalty...

● Scoping and development of commercial offers

● Development and deployment of growth strategies (e.g., partnerships, identification of opportunities and growth levers)

● Sales enablement - support for sales teams: creation of sales presentations, sales tools, sales arguments, team training (including objection handling)

-- TRAINING --

● Marketing, Product Marketing, Business Development Training

● Personalized coaching (for: self-employed, VSEs)

● Team training (Sales/CSM/Marketing teams)

Industry field of expertise

Languages

English
Fluent
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km), Nice (up to 40km)

TotalEnergies
Marketing Manager - Payment Cards - Africa, Asia, America
ENERGY AND UTILITIES
January 2026 - Today (5 months)
Leading Go-to-market deployment, sales enablement, and market activation for payment and mobility solutions across ~45 countries
Go-to-Market (GTM) Strategy go-to-market-strategy Business Development Strategic Marketing
LexisNexis
Senior Product Marketing Manager / Marketing Manager
April 2025 - Today (1 year and 2 months)
Currently at LexisNexis, launching an AI platform that transforms the daily lives of lawyers, notaries, and accountants.
Go-to-Market (GTM) Strategy Artificial Intelligence Product Launch Project Management
Freelance
Marketing & Sales Strategy Consultant
December 2023 - Today (2 years and 5 months)
Paris, France
🚀 My expertise:
● Brand creation & Brand Management
● Product Marketing
● Go-To-Market Strategy & launch of offers/products
● Promotional animation strategy
● Social media strategy
● Emailing strategy
● Business Development
● Sales Strategy
● Improvement of sales performance