Freelancer profile translated to English.

Description

I have 20 years of experience in BtoC marketing and communication within multinational corporations (Nestlé, L'Oréal, Seagram, PepsiCo France).

My areas of expertise:

Marketing: brand strategy, product development, marketing plan development, consumer research, competitive intelligence, market analysis...
Internal communication: communication tools, change management, corporate wellness strategy, employer branding strategy, event organization (seminars abroad, annual meetings...).
External communication: communication strategy, press relations, sponsorship.
Project management
Team management.

Comfortable in strategic thinking as well as operational implementation, my analytical skills, creativity, and entrepreneurial spirit should allow me to quickly achieve concrete results in future missions.

See you soon!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

PepsiCo France
Marketing Group Manager
AGRICULTURE
January 2007 - December 2009 (3 years)
Colombes, France
In charge of the savory snack products portfolio (brands 3D, Fritelle, Doritos, Cheetos) and the integration of the Bénénuts brand acquired from the Sara Lee group:
- strategic vision for relaunching the brand
- analysis of the existing business
- realignment of the fundamentals
- development of the innovation pipeline
- definition and implementation of marketing action plans
- media strategy
- management of the P&L and recovery of the overall portfolio's profitability
- collaborative approach for team integration
Marketing Positioning Strategy Marketing Research Media
PepsiCo
Communication Director
AGRICULTURE
January 2010 - December 2015 (6 years)
Colombes, France
Promote 2 intangible assets of the company: its culture / its reputation and the engagement of its employees.
External communication: promote PepsiCo France and its brands to its stakeholders (customers, consumers, journalists, students), in particular, move the company away from its image as a "Coke challenger" and position it as a company where it is good to work.
Define and implement the Corporate and Brand communication strategy.
Ensure the company's consistency in all its communications.
Implement monitoring tools.
Budget management and ROI-driven approach.

Internal communication: preserve employee engagement in a context of profound change in the company.
Manage communication tools,
Implement the Great Place To Work strategy,
Recommend and organize internal events (parties, seminars abroad),
Support management in change management.
Communication Strategy Change Management Internal Communication

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Marketing training: managing product-market marketing
Essec Management Education
2001
Mention Très Bien
Media training
Agence HillKnowlton strategies
2011