Freelancer profile translated to English.
Back to original languageAbout Laurence
Defines customer-centric and data-driven strategies in conjunction with the Board of Directors and contributes to their operational execution in dynamic, evolving, and challenging environments (retail, pure player, and luxury).
Team leader with a business profile and managerial and technical skills.
Marketing & E-commerce Expert: over 10 years of solid experience in digital media, data, and analytics.
French
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- AlegriaCRM ExpertEDUCATION AND E-LEARNINGDecember 2025 - January 2026 (1 month)CMO Support - Recommendations on Customer Strategy & CRM.CRM Tool: Active Campaign.Audit of the existing situation and recommendations/action plan for 3-6 months.
- PhénixCRM & Mobile App Expert - FreelanceAGRICULTUREJune 2025 - July 2025 (1 month)Paris, FranceAudit of B2C App CRM and recommendations on the CRM, App & Analytics ecosystem.Tools used: Intercom, Adjust, Looker.
- ZefirCRM & Lifecycle Expert | FreelanceREAL ESTATEMay 2025 - Today (1 year and 1 month)Paris, FranceAudit of B2C/B2B CRM and recommendations on automations, journeys, and storytelling for Sellers, Buyers & Agents.🏡 Zefir, the 1st Collective Sales platform, which centralizes buyers, sellers & agents and digitizes the transaction from A to Z👉 Result: sales times divided by 2 for over 3,400 clients⭐️ 91% positive reviews💎 Zefir is among the 50 startups to apply to in 2025 according to Elinoi💰 Over €40M raised from renowned funds like Sequoia Capital, Fintech-Collective, Heartcore, and Zigg Capital
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Education
- Master 2 in Business Marketing and Communication 2008Université Paris 2 Panthéon-Assas2008Double-diplôme de l’EMSA avec l’IAE de Paris et l’Université Paris 1 La Sorbonne
- Master 1 in Marketing, Communication, CultureIAE de Lille2007Spécialisation en Stratégie Internationale et Multiculturelle
Certifications
- Salesforce Marketing CloudSalesforce