Freelancer profile translated to English.
Back to original languageAbout Laurence
Hello everyone,
I specialize in digital transformation (project scoping, writing specifications, defining schedules, selecting technological solutions, supporting the deployment of tools and websites / mobile applications, defining profiles and teams, training), I support companies in managing change and digitizing their internal processes to move towards a digital organization. Beyond websites and social networks, I work on technical subjects such as the deployment of automation tools, ERP or PIM.
With 15 years of professional experience in France, the United Kingdom, China and then Vietnam, I have a professional level of English.
My main missions were the following:
Migration of ERP AX to 365 Dynamics (identification of needs, deployment)
Launch of B2C (Magento) and B2B (OroCommerce) e-commerce site and e-commerce mobile application (Android & Apple)
Definition and construction of an online retail loyalty program,
Recruitment of the BI team and definition of the roadmap (data collection, report construction, analysis),
Design of internal tools
Deployment of SAAS solutions to move towards a paperless organization (Google Workspace, Eversign)
Definition of the Social Media strategy, implementation and measurement of KPIs (Facebook, Instagram, Google),
Deployment of a Product Information Management (Akeneo) for 5 entities and + 37,000 products
Digitization of the Supply Chain,
Development of partnerships with players such as Grab Mart (marketplace and delivery services),
Deployment of a Human Resources Management solution
I would be delighted to assist you in your projects, you can count on my responsiveness and commitment to your side.
See you soon,
Laurence
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- AnNam GroupChief Digital Officer (CDO)RETAIL (SMALL BUSINESS)August 2019 - Today (6 years and 10 months)VietnamDigital transformation and dataDesign and deploy the technical architectureTeam managementOnline learning and training
- DRIVE | Data & Analytics ConsultingPartnerCONSULTING AND AUDITSAugust 2019 - Today (6 years and 10 months)VietnamResponsibilities:Business developmentRecruitment (Admin & Legal)Team managementDigital strategy & consulting missionsPartner Relations (Google, Facebook) & Schools (RMIT)
- DRIVE | Data & Analytics ConsultingFounder & CEOCONSULTING AND AUDITSAugust 2017 - July 2019 (1 year and 11 months)Ho Chi Minh City, VietnamDRIVE is a Data & Analytics consulting company based in Vietnam providing data-driven marketing strategy, powered by skilled talents, reliable data and scalable technology system. Certified on major analytics and conversion solutions such as Google Analytics, AT Internet and Adobe Analytics, we combine our expertise to meet our client's business expectations. With experience in both brand and agency matters and working within international environments for more than ten years, we accompany brands and agencies facing their digital challenges.
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Education
- Bac+5, Marketing, management and financeIFAG2007Bac+5, Marketing, management and finance
- BAC + 2, Marketing, CRM and NegotiationUniversité d'Angers2004BAC + 2, Marketing, CRM and Negotiation
Skill set (29)
Categories
- Business & Consulting
- Data Specialist