Freelancer profile translated to English.
Back to original languageAbout Laurence
Passionate graphic designer and artist, I create projects where art comes to life in various forms: graphic design, murals, and innovative concepts like RunArt. Discovering urban art in motion.
Since 2023, through my studio, I transform your ideas into experiences blending creativity, emotion, and sharing.
✨ What I offer:
➡️ Custom Graphic Design: With 20 years of experience, I design logos, visual identities, and illustrations that reflect your values, tell your story, and leave a lasting impression.
➡️ Murals: Give your spaces new life with unique and impactful works. I've collaborated with brands like Nestlé and Eni to create murals blending creativity and strong visual messages.
➡️ Participatory Murals: Stimulate your teams' creativity and cohesion by involving them in a collaborative artistic project. An unprecedented experience that strengthens collective bonds while valuing everyone's talents.
➡️ RunArt Tours: This innovative concept combines movement and artistic discovery. These personalized immersive tours transform the city into an adventure playground where sport and art meet.
➡️ Transmission: I teach courses and workshops in art schools and museums.
🎯 Why is it essential?
Color: A true engine of energy and creativity, it transforms your spaces and inspires your collaborators.
Movement: Combating sedentary lifestyles, reconnecting with oneself, and freeing one's mind are essential for global well-being.
Art: Bringing beauty, poetry, and vitality to everyday life nourishes the soul and stimulates the imagination.
Your teams: Offer them unifying experiences that boost their energy, cohesion, and well-being in a moment of authentic sharing.
💡 My goal? To create, move, dream, and transform your projects into unique moments that inspire and make a mark. Together, let's bring new dynamism to your spaces and teams.
Contact me!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- STUDIO_LAURENCE_CORDELLIERGraphic Designer | Artist | Muralist | Artistic RunnerARTS AND CRAFTSOctober 2008 - Today (17 years and 10 months)Paris, FranceI guide you from art direction to project execution.I offer a graphic, colorful, dynamic, and positive universe that adapts to all media:• illustrations• posters• store decorations• office decorations, and much more.MURALISTI offer collaborative and/or decorative murals that reflect your company's values.ARTISTIC RUNBut also unique and creative experiences in the form of run/street art toursCombining movement and art.FACILITATOR/TEACHERTeaches applied arts and typography in high school and leads graphic workshops in museums for children.#Parisian #Artist #health #women #movement #wellbeing #run #running #graphicdesign #freelance #runlife #collageart #art #artist #mural #teaching #transmission #teacher #facilitation #workshop
- FASTE COMMUNICATION SASArt DirectorPUBLISHINGMarch 2017 - May 2023 (6 years and 2 months)Paris, FranceIn charge of the agency's creative studio.MY ROLE• Art direction for publishing, packaging, and event projects.• Responsible for various budgets (Nestlé, Vittel, S. Pellegrino, Longchamps, Bielle, S3 Odéon, Groupe Sphère, Maison Brazet, Moody's, Air France, Summer wine night)• Studio and archives management• Content development and creation (photo and gif) for Instagram MY OBJECTIVE: To give meaning to colors, shapes, and typography so that each creation is personalized and unique. To be reactive and creative. MY TASKS• Receiving, understanding, and analyzing client briefs• Planning organization• Meeting deliverable deadlines• Requesting quotes from various partners and suppliers• Briefing and coordinating creative talents (illustrators, photographers, paper designers, mock-up artists…)• Art direction for all graphic mock-ups• Participation in photo shoots• Managing various diverse projects simultaneously• Presenting creative directions to clients• Execution and production monitoring• Press checks• Continuous monitoring and analysis of creative trendsExamples of work NESTLE WATTERS (Vittel, S.Pellegrino): luxury pop-up invitation, menu, notebooks, poster, scenographyS3 ODEON: Programs, posters, scenography, slides, emailing…BIELLE: Marie-Galante Rum box and labelNESTLE: Cannes Film Festival / Graphic identity for stationery, creation of beach towel patterns, slides…Golf Open / Graphic identity, stand scenography and decoration, covering…Rydercup / digital invitation…LONGCHAMP: creation of a bilingual graphic charter for store openings worldwide, creation of print and digital invitations, production recommendations…GROUPE SPHERE: creation and production of packagingSUMMER WINE NIGHT: creation of the evening's scenography
- FASTE COMMUNICATION SASSenior Graphic DesignerJune 2011 - March 2017 (5 years and 9 months)Paris, France• Art direction for publishing, packaging, and event projects.• Responsible for various budgets (Bourjois, Une, Ecoute ta Nature, Perrier, Vittel, Tour de France, Bielle, TAD, Groupe Sphère, Maison Brazet, Moody's, Eric Bur, Editel…)• Creating a visual identity• Laying out a press kit, a magazine, a newspaper, an 84-page catalog• Creating a GIF, slides• Creating infographics• Retouching visuals• Creating photo montages• Designing packaging• Recommending creative papers and production methods• Responding to calls for tenders• Continuous monitoring and analysis of creative trends• Studio and archives management• Managing 1 graphic designer• Organizing and maintaining the imposed schedule, respecting delivery dates• Ensuring brand graphic consistency• Briefing creative talents (illustrators, photographers, mock-up artists…)• Managing various diverse projects simultaneously• Presenting creative directions to clients• Monitoring execution and production• Being fast, efficient, and autonomousSome examples of workBOURJOIS: Press kit, greeting card, invitation, GIF…UNE: Press kit, e-mailing, invitationBIELLE: Marie-Galante Rum box and labelPERRIER: Roland Garros / Print invitationVITTEL: Tour de France / Press kit and release, infographic, redesign of the official Tour de France magazine, mock-ups of the 21 stages, covering…GROUPE SPHERE: creation and production of packaging, conference invitation and greeting cardERIC BUR: 84-page catalog of fine food products
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Education
- Mémoire Mai 2002, la politique et la rueÉcole des Arts Décoratifs, Paris2002Mémoire Mai 2002, la politique et la rue
- DIPLOME COMMUNICATION VISUELLE/PROMO ROSA BONHEUR, Communication visuelleÉcole des Arts Décoratifs, Paris2001DIPLOME COMMUNICATION VISUELLE/PROMO ROSA BONHEUR, Communication visuelle