Freelancer profile translated to English.
Back to original languageAbout Laurence
Passionate graphic designer and artist, I create projects where art comes to life in various forms: graphic design, murals, and innovative experiences like RunArt. Discovering street art in motion.
Since 2023, through my studio, I transform your ideas into experiences blending creativity, emotion, and sharing.
✨ What I offer:
➡️ Custom Graphic Design: With 20 years of experience, I design logos, visual identities, and illustrations that reflect your values, tell your story, and make a lasting impression.
➡️ Murals: Give your spaces new life with unique and impactful artworks. I've collaborated with brands like Nestlé and Eni to create murals blending creativity and strong visual messaging.
➡️ Participative Murals: Stimulate your teams' creativity and cohesion by involving them in a collaborative artistic project. A unique experience that strengthens collective bonds while highlighting everyone's talents.
➡️ RunArt Experiences: This innovative concept combines movement and artistic discovery. These personalized immersive journeys transform the city into an adventure playground where sport and art meet.
➡️ Teaching: I give courses and workshops in art schools and museums.
🎯 Why it's essential?
Color: A true driver of energy and creativity, it transforms your spaces and inspires your collaborators.
Movement: Combating sedentary lifestyles, reconnecting with oneself, and freeing one's mind are essential for overall well-being.
Art: Bringing beauty, poetry, and vitality to everyday life nourishes the soul and stimulates the imagination.
Your teams: Offer them unifying experiences that boost their energy, cohesion, and well-being in a moment of authentic sharing.
💡 My goal? To create, move, dream, and transform your projects into unique moments that inspire and leave a mark. Together, let's bring a new dynamic to your spaces and teams.
Contact me!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- STUDIO_LAURENCE_CORDELLIERGraphic Designer | Artist | Muralist | Artistic RunARTS AND CRAFTSOctober 2008 - Today (17 years and 8 months)Paris, FranceI guide you from art direction to project execution.I offer a graphic, colorful, dynamic, positive universe that adapts to all media:• illustrations• posters• store decorations• office decorations, and much more.MURALISTI offer collaborative and/or decorative murals reflecting your company's values.ARTISTIC RUNBut also unique and creative experiences in the form of run/street art tours.Merging movement and art.FACILITATOR/TEACHERTeaches applied arts and typography in high school and leads graphic workshops in museums for children.#Parisian #Artist #health #women #movement #wellbeing #run #running #graphicdesign #freelance #runlife #collageart #art #artist #mural #teaching #transmission #teacher #animation #workshop
- FASTE COMMUNICATION SASArt DirectorPUBLISHINGMarch 2017 - May 2023 (6 years and 2 months)Paris, FranceIn charge of the agency's creative studio.MY ROLE• Art direction for publishing, packaging, and event projects.• Responsible for various budgets (Nestlé, Vittel, S. Pellegrino, Longchamps, Bielle, S3 Odéon, Groupe Sphère, Maison Brazet, Moody's, Air France, Summer Wine Night)• Studio and archive management• Content development and creation (photo and gif) for Instagram MY GOAL: To give meaning to colors, shapes, and typography so that each creation is personalized and unique. To be responsive and creative. MY TASKS• Receiving, understanding, and analyzing client briefs• Schedule organization• Meeting deliverable deadlines• Requesting quotes from various partners and suppliers• Briefing and coordinating creative talents (illustrators, photographers, paper designers, model makers…)• Art direction for all graphic mock-ups• Participation in photo shoots• Managing multiple diverse projects simultaneously• Presenting creative directions to clients• Monitoring execution and production• Press checks• Continuous monitoring of creative trendsExamples of work NESTLE WATTERS (Vittel, S.Pellegrino): luxury pop-up invitation, menu, notebooks, poster, scenographyS3 ODEON: Programs, posters, scenography, slides, emailing…BIELLE: Rhum de Marie-Galante gift box and labelNESTLE: Cannes Film Festival / Graphic identity for stationery, creation of beach towel patterns, slides…Golf Open / Graphic identity, stand scenography and decoration, wrapping…Ryder Cup / digital invitation…LONGCHAMP: creation of a bilingual graphic charter for store openings worldwide, creation of print and digital invitations, production recommendations…GROUPE SPHERE: creation and production of packagingSUMMER WINE NIGHT: creation of the evening's scenography
- FASTE COMMUNICATION SASSenior Graphic DesignerJune 2011 - March 2017 (5 years and 9 months)Paris, France• Art direction for publishing, packaging, and event projects.• Responsible for various budgets (Bourjois, Une, Ecoute ta Nature, Perrier, Vittel, Tour de France, Bielle, TAD, Groupe Sphère, Maison Brazet, Moody's, Eric Bur, Editel…)• Create a visual identity• Layout a press kit, magazine, newspaper, 84-page catalog• Create a GIF, slides• Create infographics• Retouch visuals• Create photomontages• Design packaging• Recommend creative papers and production methods• Respond to calls for tender• Continuous monitoring of creative trends• Studio and archive management• Manage 1 graphic designer• Organize and maintain the imposed schedule, respecting delivery dates• Ensure brand graphic consistency• Brief creative talents (illustrators, photographers, model makers…)• Manage multiple diverse projects simultaneously• Present creative directions to clients• Monitor execution and production• Be fast, efficient, and autonomousSome examples of workBOURJOIS: Press kit, greeting card, invitation, GIF…UNE: Press kit, e-mailing, invitationBIELLE: Rhum de Marie-Galante gift box and labelPERRIER: Roland Garros / Print invitationVITTEL: Tour de France / Press kit and release, infographic, redesign of the official tour newspaper, mock-ups of the 21 stages, wrapping…GROUPE SPHERE: creation and production of packaging, congress invitation and greeting cardERIC BUR: 84-page catalog of fine food products
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Education
- Thesis May 2002, Politics and the StreetÉcole des Arts Décoratifs, Paris2002Mémoire Mai 2002, la politique et la rue
- VISUAL COMMUNICATION DIPLOMA/ROSA BONHEUR PROMOTION, Visual CommunicationÉcole des Arts Décoratifs, Paris2001DIPLOME COMMUNICATION VISUELLE/PROMO ROSA BONHEUR, Communication visuelle