Freelancer profile translated to English.
Back to original languageAbout Laurence
Art Director & freelance graphic designer, I support companies and agencies in the design of tailor-made graphic solutions to strengthen their visual identities and maximize the impact of their communications.
20 years of freelance experience
+ 500 graphic projects completed
+ 80 clients via agencies: Air Liquide, Empruntis, Nhood, Saint-Gobain, Danone, Société Générale…
+ a dozen loyal agencies and companies
Numerous references in agri-food, banking & insurance, consulting & services, culture, industry, sport & health
My expertise:
• Visual identity: logotype, graphic charter, and territory
• Corporate publishing: brochure, flyer, catalog, report, greeting card…
• PowerPoint, Google Slides presentations
• Websites
💡 My approach is based on listening, in-depth analysis of needs, and personalized advice.
🔍 My style: sober, clean, and effective, with particular attention to typography and information highlighting.
🤝 Responsive, creative, and committed, I fully invest myself in each collaboration to ensure results that meet your expectations.
Have a project? Let's talk!
French
Native or bilingual
English
Conversational
Can work on-site
Sèvres (up to 10km), Paris (up to 10km), Boulogne-Billancourt (up to 10km), Issy-les-Moulineaux (up to 10km)
Experience
- WESPECIALTYArt DirectorBANKING AND INSURANCEJanuary 2024 - June 2024 (6 months)Paris, FranceA new identity for the leader in specialty insurance:
- Logotype redesign,
- Creation of a new graphic universe
- Implementation of the identity for various offerings
- Production of the brand book and various applications.
- Printing and paper recommendations.
- Art direction of the website in collaboration with TBWA Corporate.
This project was carried out with the studio 3œil collective. - Rumeur PubliqueArt DirectorCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 9 months)Saint-Denis, FranceArt direction & creation:
- invitation, press release & press kit
- press ads
Clients: Batimat, Saint-Gobain, POINT.P, La Poste, Mondial du Bâtiment, Empruntis - Burson Cohn & WolfeArt DirectorCONSULTING AND AUDITSJune 2018 - September 2018 (4 months)Paris, FranceIntegrated into the StudioB department (studies, digital, and creation), art direction:
- of infographics for journalists and social networks
- of motion designs (mood board, storyboard, production monitoring)
- of websites for programs or events
- of logotypes with graphic universe and graphic charter
- of publishing documents (press kits)
- of posters, press ads, and roll-up banners
Clients: Danone, Facebook, IRSN, Lavazza, Leader Price, Ligue Nationale de Rugby, Mondelēz International, Sanofi…
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Education
- Visual communication designerMarye Eloy Art School2005Mention bien - Diplôme Niveau II
- BTS in Visual CommunicationBellecour2003Graphisme, édition, publicité
Certifications
- Certified Web Design SpecialistPyramyd NTCV2018