Freelancer profile translated to English.
Back to original languageAbout Laurence
Executive with 20 years of experience in entrepreneurship and industry, I intervene in critical phases of a company's trajectory: rapid growth, business model change, exploration of new development avenues.
What I bring:
• Quick assessment of growth and profitability levers
• Alignment between strategic ambition and actual execution capability
• Measurable acceleration of commercial performance, through structured steps
• Securing transformation through solid anchors
Double expertise: entrepreneurship and SME management
Transformation - multi-site, multi-brand, multi-channel, managed with method.
Objective: optimize the organization and accelerate its development to open new perspectives and unleash performance.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Annecy (up to 50km), Lyon (up to 50km), Saint-Étienne (up to 50km), Grenoble (up to 50km), Genève (up to 10km)
Experience
- NeobulleDeputy DirectorNovember 2024 - December 2025 (1 year and 2 months)Textiles, Organic Care, MIF // B2B, B2C, Health Professionals360° growth strategy, aligning commercial development, marketing, and communication.• Strategic management of integrated commercial development (sales, acquisition, retention).• Cross-functional team leadership to optimize efficiency and adoption of new practices.• Organizational evolution of processes to accelerate growth and enhance operational agility.
- TEMAHOMEDevelopment & Organizational Transformation DirectorSeptember 2019 - December 2023 (4 years and 3 months)Commercial strategy, organizational transformation, and performance optimization, in service of sustainable growth.• Development and implementation of development plans to strengthen Temahome's market presence, in France and internationally, aligned with medium and long-term growth objectives.• Management of process and work method reorganization projects to improve operational efficiency and streamline inter-team interactions.• Coordination of multidisciplinary teams, leadership of steering committees, and facilitation of collaboration between key functions (production, sales, logistics, marketing).• Deployment of performance indicators and dashboards to track progress, adjust actions, and support decision-making.• Change management for employees to embed new practices, strengthen engagement, and accelerate transformation adoption.
- Mobidecor AgencementMarket Manager - Strategic Steering & Offer TransformationApril 2017 - September 2019 (2 years and 5 months)Complete management of a product portfolio, from market analysis to operational implementation. Coordination of commercial and marketing actions in line with performance objectives.• Analysis of key segments to optimize offers• Coordination of commercial roll-outs and performance tracking• Development of decision-support tools to align teams around priorities
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Education
- Master in Commercial Development ManagementEDHEC-Lille2016Master en Management du développement commercial
- Master in Management of OrganizationsEcole3A2023Master en Management des organisations