Freelancer profile translated to English.
Back to original languageAbout Laurence
🏆 Accomplished professional in marketing and communication with a digital spectrum, I possess extensive operational skills: branding, innovation and new product launches, consumer insights (competitive intelligence, analyses, market research). I also develop and execute effective marketing strategies focused on customer experience through 360° media plans.
😊 Excellent communicator, I work with HR teams to implement internal communication plans that serve your corporate communication and support your employer brand strategy.
🌐 WordPress expert, I also work on auditing and redesigning showcase websites. KPI monitoring and analysis, I set up dashboards to monitor all activities.
📷 Former professional photographer and passionate for many years, I also assist you in creating visual content, reports, or art direction for shoots.
✈️ Perfectly trilingual: English (US) and Spanish, I am comfortable in an international environment.
☎️ Contact me to discuss your needs, I will be delighted to assist you!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Quimper (up to 50km), Rennes (up to 20km), Nantes (up to 20km), Vannes (up to 10km), Lorient (up to 20km)
Experience
- Istoria.frOutsourced Marketing, Communication & Digital ManagerJanuary 2016 - Today (10 years and 5 months)Centre-Val de Loire, FranceI work with executives on strategic thinking as well as operational management of their marketing and communication. ▶✨ How? Through a structured approach, I take charge of all or part of your marketing and communication. Trained in the latest trends, I can also work on your web presence (creation/redesign of your website, SEO audit, referencing, social media strategy). With kindness and pedagogy, I train your existing teams through workshops to improve their skills on various tools. With creativity, I put my keen photographer's eye at your service to produce reports that highlight your company's know-how and showcase your employees for highly personalized communication.
- Les Instants d'IroiseProfessional PhotographerSeptember 2013 - June 2019 (5 years and 9 months)FranceTurning a passion (20 years of combined analog and digital practice) into a profession was the challenge I set for myself when I moved to the provinces after starting my career in marketing in Paris. ▶✨ Areas of expertise:- Wedding photography (French and international) throughout France- Portrait photography (French Men's Volleyball Team)- Architectural photography- Photographic coverage of events in B2C and B2B (fashion shows, company kick-offs...)▶✨ Skills developed:- Perseverance- Creativity- Organizational skills- Daily business managementZankyou Award for the quality of my services and photosPublications on specialized blogs
- Soft ComputingSenior CRM and Marketing Strategy Project ManagerDecember 2010 - November 2015 (4 years and 11 months)Paris, FranceA data-driven marketing consulting firm, comprising 400 consultants in various divisions (AMAO, Marketing, Data Analysis, Campaign Management, Surveys, Database Integration and Development...). Its clients are from the retail, banking and insurance, telecommunications, and hospitality sectors... Acquired in 2019 by Publicis - Soft Computing becomes Epsilon.▶✨ Responsibilities:- Management and loyalty of a client portfolio (fashion retail)- Support in implementing marketing actions related to loyalty programs- Management of customer knowledge projects: data analysis, customer surveys, presentation preparation for executive committees- Recommendations and advice on customer loyalty strategy- Agile project team leadership
Recommendations
Be the first to recommend Laurence
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's Degree in Business Administration, International Marketing & CommunicationEcole supérieure de Commerce de Pau2007Grade Master Ecole Supérieure de Commerce, International Marketing & Communication
- Master of Business AdministrationKean University2006Master of Business Administration (MBA), Global Management