LBFreelancer profile translated to English.
Back to original languageAbout Laurence
Are you the owner of a VSE/SME or a solo entrepreneur looking for concrete results, not a lecture?
I help you structure a profitable digital marketing strategy and leverage generative AI without getting overwhelmed.
Specifically: we clarify your positioning, create content that converts, automate what can be automated (emails, CRM, prompts), measure what matters (GA4, dashboards), and implement a realistic action plan for your daily work.
How I help you (with your keywords)
Generative AI & Prompt Engineering Training: ultra-practical workshops (chatbots, content production, automation) adapted to your business.
Marketing Strategy Support: express audit, 90-day roadmap, acquisition funnel, email sequences, SEO content.
Implementation and optimization of analytics (GA4) to track your KPIs and manage your acquisition.
Conversion-oriented content & copywriting: sales pages, landing pages, newsletters, video scripts, prompt templates.
My difference / added value
Pedagogy: I have been training and supporting business creators for over 5 years, using a practical, action-oriented method. I know how to be simple, concrete, and actionable, even when starting from scratch.
Cross-sector experience (health, agri-food, training, commerce, services): I transpose the best ideas from one sector to another.
Types of projects / deliverables I manage:
Marketing audit & prioritized action plan (PDF + debrief session)
Google My Business page audit and optimization recommendations for better local SEO.
AI Workshops (½ day / 1 day / 2 days) + materials, templates, and use cases
SEO editorial calendar + ready-to-use prompts to generate content faster
GA4 / Data Studio dashboards to track traffic, conversions, and ROI
Monthly coaching (1-2 sessions/month) to stay on track and adjust
French
Native or bilingual
English
Conversational
Spanish
Conversational
Italian
Conversational
Can work on-site
La Roque-d'Anthéron (up to 50km)
Experience
- Les Premières SudAI Trainer - Webmarketing and CommunicationJuly 2022 - Today (3 years and 11 months)External speaker for over 3 years, I train business creators and those in career transition in AI, digital marketing, communication, personal branding... The goal is to provide practical and solid foundations to develop your business.
- SASU 2Mains Marketing/Marketing, AI, and ConsultantJanuary 2020 - Today (6 years and 5 months)La Roque-d'Anthéron, FranceFor over 5 years as a sole proprietorship (SASU), I have been assisting business leaders and creators in implementing marketing and communication strategies to boost their business. As a Qualiopi certified organization (OPCO coverage), I also train individuals and professionals in the business-oriented use of AI, which, through automation, allows for saving up to 10 hours per week on time-consuming tasks. I also provide training in digital marketing and communication. My missions are diverse, ranging from one-off interventions to long-term support, particularly during brand repositioning, product launches, or strategy rework.
- Confiserie du Roy René / Calisson du Roy René groupe Olivier BaussanMarketing and Communication ManagerJanuary 2017 - January 2019 (2 years)New product launchesImplementation of marketing and communication strategiesMonitoring and analysis of actions
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Education
- Growth Marketing TrainingGrowth Tribe2021Formation Growth Marketing
- Wordpress Website Creation TrainingFormaltic2020Formation Edition de site internet Wordpress