Freelancer profile translated to English.
Back to original languageAbout Laurence
Experienced Copywriter, I have worked for major Parisian advertising agencies: Saatchi, DDB, BETC, particularly on Luxury and FMCG brands.
Freelancer for over 10 years, I put my pen and my ideas at the service of your brands, small or large, and soon, I hope, yours!
Convinced of the power of words, I know how to find the angle to deliver a powerful and accurate message. I also have an eye, or rather a DA (Artistic Director) perspective, to ensure that content and form harmonize.
My trademark: making a brand exist in its singularity. Goodbye to ready-made writing, reheated content, and overused buzzwords.
My asset: Certified HEC Coach. I am also very comfortable working on anything related to internal communications, employer branding, and CSR. To foster engagement.
English
Fluent
German
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 15km)
Experience
- Terre ArméeCampaign for diversity and recruitmentCIVIL ENGINEERINGJanuary 2023 - March 2023 (2 months)Design a campaign to challenge norms, change perspectives, and encourage greater diversity, particularly female, in recruitment within an initially male-dominated sector.
- YES WE AREYes We Are AgencyDIGITAL AND ITMarch 2022 - March 2022Paris, FranceCopywriting for an advertising campaign for Women's Rights Day on March 8, 2022. Short timeframe, tight budget, and here's the work!
- TOOFRUITRewriting all e-commerce website contentFASHION AND COSMETICSDecember 2021 - January 2022 (2 months)Paris, FranceGentle rewriting of all content for the Toofruit e-commerce website - a French brand of organic and playful cosmetics for children - (brand, products, tabs...)
Reviews
C
Céline
Wili
Reviewed on 1/17/2022
Very good communication with Laurence, who presented us with relevant communication concepts. It's a pleasure to interact with her!
François
Artefact
Reviewed on 12/9/2019
Quick conception and especially great ease in quickly grasping the specifics of the brief. In-depth work to study the subject and propose relevant content. Very good ability to find the right tone in writing. Laurence worked quickly, well, and in a collaborative spirit.
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Education
- DESSIAE Aix-en-Provence2003Master en marketing et management
- MasterInseec Sup de Pub2004Master en communication et publicité grande-conso
Certifications
- Business CoachHEC2021