Freelancer profile translated to English.
Back to original languageAbout Laurence
I intervene to unblock, accelerate, and transform your business development where there is a real challenge: key accounts, field sales, performance, trade shows, training.
For 13 years, I had the opportunity to work in a startup-like structure (4 people) to support the development of the French market. In pioneer, then conqueror and financial roles, growing from 4 to 15 people. I am comfortable in demanding, premium (selective distribution agreement) or developing environments, where you need tocreate, convince, and deliver.
I listen to you, determine your needs and objectives, and together we identify the right levers: negotiation, account opening, sales structuring, network activation, sell-out management.My guiding principle is to build together.
My added value?
I enjoy concrete, adapted, visible, and quickly measurable actions.
My interventions: key account development, managing complete negotiation cycles, structuring each stage to secure commercial terms and maximize partnership value. New partner acquisition, sales performance optimization, sales team management, trade show participation (sales/training).
If my profile resonates with you, let's talk.I want to help and relieve you.
I intervene inshort-term missionsfor targeted needs as well as long-term support to sustainably structure and accelerate your business development.
.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Lo'renceFREELANCEJanuary 2026 - Today (7 months)Through this activity, I put my energy at the service of companies to help them develop their business. I want to share and commit concretely alongside companies, to relieve them and contribute directly to the growth of their activity.
- KitchenAid EMEAKey Account ManagerJanuary 2013 - January 2025 (12 years)Brussels, Belgium**Manage complete negotiation cycles**, structuring each stage to secure commercial terms and maximize the partnership.Short, medium, and long-term management.Maintain a 360° vision for every action.Activate partnershipsto generate new business opportunities and accelerate growth. Create mutual visibility.**Management**: Support field teams to optimize sales performance. Ability to structure, unite, and develop teams in transformation contexts.**Strategic management of an outsourced team**: recruitment, integration, and retention through a partner agency.Management of the France Training division(internal and external) Creation of materials for sales deployment, organization of "training" events for clients and employees. Participation and management of the training hub at client trade shows.
- Whirlpool FranceSector ManagerJanuary 2008 - January 2013 (5 years)Paris, FranceUnderstand customer needs& Build growth Sales development (15 direct clients, 100 indirect)B2B Networks: GSS, GSA, WholesalersBe opportunistic: prospecting, new client development**Optimize assortments**, brand visibility in-store, promotional volumes, and product range. Implementation of annual personalized deals / Managed Merchandising.Develop and monitor the allocated budgetfor the sector, ensuring compliance with financial objectives set by management.Competitive intelligenceto stay informed about competitors' actions.
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Education
- Bachelor / European SectionNotre-DameDu GRANCHAMPSBachelor/ Section Européenne
- DUT: Business / Commercial TechniquesTechniquesDe CommercialisationDUT : Commerce /