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Laurence AiachLA

Laurence Aiach

Professional Training and Copywriting

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurence

My expertise is twofold: journalism & communication.

Print, TV, Radio & Web Journalist, I have worked for both mainstream and professional press. I have conducted hundreds of interviews in French and English and supervised editorial teams.

As Head of Communication and Head of Press Relations, I have worked in agencies and for clients (Apple, Europe 1, RFM, Virgin Radio, and Restopolitan). There, I managed communication strategies, media relations, and supervised teams.

As a communication trainer and coach for several years, I specialize in:
- Public speaking (breathing, posture, emotion management)
- Media Training (the secrets to a successful interview)
- Pitching Art (conciseness, clarity, ease)
- Journalistic writing (understanding and mastering techniques)
- Improving professional writing (tone, vocabulary, fluency, ease, conciseness)
- Storytelling (tell me a story)
- Design and writing of communication materials (which messages/keywords for which targets)
- Improving Media / Press Relations (how/when to contact journalists, follow up, determine angles)
- Crisis communication, etc...

I support executives, managers, and employees from all sectors (public and private): companies, education, administrations, local authorities, associations, municipalities, industry, and services...

I also coach young people and students in preparing for oral exams and interviews, to help them overcome stress and regain confidence.

In parallel, I create tailor-made editorial content to help my clients enhance their business (articles, interviews, communication materials, press releases, press kits, reports, profiles, websites, white papers).

Attentive, organized, and committed, all sprinkled with that essential touch of madness. In short, very approachable.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 20km)

Experience

  • Formatrice et Coach
    Communication Trainer and Coach
    April 2021 - Today (5 years and 2 months)
    - Public speaking (breathing, posture, emotion management)
    - Media Training (the secrets to a successful interview)
    - Pitching Art (conciseness, clarity, ease)
    - Journalistic writing (understanding and mastering techniques)
    - Improving professional writing (tone, vocabulary, fluency, ease, conciseness)
    - Storytelling (tell me a story)
    - Design and writing of communication materials (which messages / keywords for which targets)
    - Improving Media / Press Relations (how / when to contact journalists, follow up, determine angles)
    - Crisis communication, etc...
    Public Speaking Media Training Communication Strategy Press Relations Writing
  • Brand Content
    Brand Content Journalist
    PRESS AND MEDIA
    April 2005 - Today (21 years and 2 months)
    Paris, France
    Brand Content
    B2C / B2B

    Design and writing of Print, Web, TV, Audio content

    Written and oral communication · Communication Strategy · Content Strategy ·
    Strategic vision · Management · Journalistic writing · Content management · Project management ·
    Organizational skills · Deadline adherence · Client satisfaction · Attentive listening · Creativity · Autonomy · Teamwork · Proofreading ·
    Journalism Editorial Strategy Journalistic Writing Brand Content Communication Strategy
  • Journaliste
    Magazine Press
    PRESS AND MEDIA
    January 1997 - Today (29 years and 5 months)
    Paris, France
    - CyberPress | Deputy Editor-in-Chief in charge of Youth Pole titles
    - Gala.fr | News Editor
    - Questions de Femmes | Editor for cinema, features, society, profiles
    - TV Grandes Chaines | Section Editor, in charge of the Culture Section (cinema, music, literature, theater)
    - Comme ça | Cinema Section Editor
    - Jasmin | Cinema, culture, celebrity Section Editor
    - Musique Info Hebdo | Section Editor in charge of Radio pages

    Collaborations | Studio Magazine, L'Express, Stratégies, Télé 7 Jours, Biba...
    Journalistic Writing Reporting Interviews Brand Content Copywriting

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Education

  • Master in Communication and Media, Specialization in Journalism
    EFAP
    1993

Skill set

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