Laurence Aiach

My expertise is twofold: journalism & communication.

Print, TV, Radio & Web Journalist, I have worked for both mainstream and professional press. I have conducted hundreds of interviews in French and English and supervised editorial teams.

As Head of Communication and Head of Press Relations, I have worked in agencies and for clients (Apple, Europe 1, RFM, Virgin Radio, and Restopolitan). There, I managed communication strategies, media relations, and supervised teams.

As a communication trainer and coach for several years, I specialize in:

- Public speaking (breathing, posture, emotion management)

- Media Training (the secrets to a successful interview)

- Pitching Art (conciseness, clarity, ease)

- Journalistic writing (understanding and mastering techniques)

- Improving professional writing (tone, vocabulary, fluency, ease, conciseness)

- Storytelling (tell me a story)

- Design and writing of communication materials (which messages/keywords for which targets)

- Improving Media / Press Relations (how/when to contact journalists, follow up, determine angles)

- Crisis communication, etc...

I support executives, managers, and employees from all sectors (public and private): companies, education, administrations, local authorities, associations, municipalities, industry, and services...

I also coach young people and students in preparing for oral exams and interviews, to help them overcome stress and regain confidence.

In parallel, I create tailor-made editorial content to help my clients enhance their business (articles, interviews, communication materials, press releases, press kits, reports, profiles, websites, white papers).

Attentive, organized, and committed, all sprinkled with that essential touch of madness. In short, very approachable.