Freelancer profile translated to English.

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Description

Today, many companies invest heavily in acquisition... without ever having a truly efficient and stable system.

The reasons:

❌ Low CTRs → content doesn't capture attention enough in the first few seconds

❌ Rising CPAs → each lead is becoming more expensive to acquire

❌ Content is too "advertisement-like" → little impact, little brand recall

❌ Creative fatigue and lack of differentiation → constant need for new content to maintain results

Imagine...

A structured acquisition system, where each piece of content is designed to stop the scroll, capture attention, and turn that attention into qualified leads.

Creative campaigns that don't just rely on media budget, but improve CTR and reduce acquisition costs.

And a strong brand, immediately identifiable in a saturated content feed.

Expected Results:

Improved CTR and lower cost per click
Reduced CPA
More qualified and engaged leads
Better campaign ROI
More stable and scalable acquisition
Clearer and more differentiating positioning

I'm Lauren, a Creative Strategist and Content Creator Manager. I design campaigns that turn attention into acquisition through sales psychology and understanding your target audience.

➡️ UGC & Influence Campaign Management

I manage your content creator campaigns from A to Z:

Campaign selection based on your objectives (seasonality, offers, launches...)
Analysis of your positioning, target audience + competitive intelligence to define the best angles
Sourcing creators aligned with your audience + managing communications
Profile organization and validation
Briefs, concepts, and creative scripts
Shoot organization
Production monitoring and editing supervision before diffusion (organic or ads)
Performance analysis and ROI reporting

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Rennes (up to 50km), Angers (up to 50km), Le Mans (up to 50km), Vannes (up to 50km)

BeginCom
Social Media Manager - Acquisition & Growth (organic)
SOCIAL NETWORKS
December 2024 - January 2026 (1 year and 1 month)
Paris, France
Social Media Manager & Brand Strategist
Sales of online training courses and personalized coaching + other digital products for Begincom (myself)
Definition and implementation of social media strategies focused on acquisition and conversion
Creation of high-value content to attract, engage, and convert a qualified audience
Complete operational management of social media (posting, DMs, engagement, nurturing)
Creation of lead magnets (freebies)

Acquisition & Growth (organic)
Development of a results-oriented digital presence (branding + conversion)
Generation of €35,000 in revenue in 6 months, solely through organic strategies (without Ads)
Creation of strategic social media content based on sales psychology

Marketing Strategy & Monetization
Design of digital offers and launch strategies
Implementation of sales systems (content → lead → conversion)
Implementation of conversion funnels and optimization of the customer journey
Creation and management of my email campaigns on Systeme.io

Support for over 60 clients
Social Media Digital Marketing Strategy Closing Coaching Content Marketing
Begincom
Brand Strategy & Social Media Management
SOCIAL NETWORKS
April 2024 - Today (2 years and 4 months)
Rennes, France
I help service-based businesses stand out and generate continuous leads through UGC and organic content.

My approach is simple:
👉 Stop posting just "to be present"
👉 And build a strategy that truly attracts, engages, and converts.

▸ Structuring Social Media & Brand Strategy
Development of tailor-made strategies to clarify brand image, differentiate in competitive markets, and transform social media into an acquisition lever.

▸ Content System Implementation
Development of editorial calendars aligned with the overall strategy, business objectives, and key calendar dates (important registration periods, launches, seasonality, events to fill).
Adaptation of content based on priority objectives (lead generation, visibility, filling, brand awareness...).
Design of content concepts and formats aimed at attracting the target audience and generating engagement.
Writing scripts and captions to structure messages and encourage calls to action.

▸ Content & UGC Concept Creation
The right UGC content creator profile to capture attention, create engagement, and make your target audience want to take action.

▸ Content Creation
Planning monthly shoots to produce all content for the upcoming month.

▸ Operational Social Media Management
Scheduling, managing interactions (DMs, comments), and animating accounts to strengthen audience relationships and facilitate conversion. + Daily Stories.

▸ Performance Analysis and Continuous Optimization
Monitoring KPIs and adjusting actions to improve results and maximize return on investment.
Web Marketing Strategy Community Management Content Creation Social Media Sales Funnel
Golf Cap Malo
Communications and Events Officer
ENTERTAINMENT AND LEISURE
September 2023 - September 2024 (1 year)
Melesse, France
Community management: content creation, editorial calendar development, DM and comment moderation, post descriptions, engagement routine.
Social media management: digital strategy, statistics analysis.
Internal communication: visual creation (posters, newsletters on digitaléo, etc.).
Reception and administrative management: quotes for seminars, organization of golf competitions, invoicing, contracts for golfer memberships and events (seminars, private events), email management, reception and relationship with golfers.
Event planning: design and implementation.
Event Planning Community Management Social Media Social Media Communication Communication Strategy