Freelancer profile translated to English.

Description

Need a senior strategist to structure your creative strategy, produce actionable briefs, or manage your content — without the need for a full-time hire. I handle your projects with complete autonomy, from strategic framing to delivery.

12 years of experience in international agencies (Ogilvy, Dentsu, Cheil/Samsung, Unilever Studio) with clients like Heineken, Nespresso, Nestlé. 360° campaigns, Meta/TikTok/Instagram social media strategy, creative briefs, editorial direction, strategy workshops.

Founder of Saint Art 700, a Caribbean art consulting platform — this entrepreneurial background gives me a strong sensibility for cultural, lifestyle, and DTC brands.

I specialize in:

Creative Strategy · Creative Briefs · Social Media Content · Brand Storytelling · Strategy Workshops · Editorial Direction

Available for freelance, 100% remote, FR/EN.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Saint Art 700
Founder & Consultant
SOCIAL NETWORKS
January 2022 - Today (4 years and 7 months)
Overseeing online advertising projects and campaigns, combining content strategy, paid advertising, event campaign organization, and management of partnerships with artists and influencers.
Formalizing briefs for creative teams, defining KPIs, optimizing results, and supervising the media team.
Successful in 70% of Pitches
Awards: Addys Awards for Toyota
Media Planning Creative Strategist Team Management Paid Media Strategy
Lonsdale Saatchi & Saatchi
Content Strategy Consultant
DIGITAL AND IT
January 2022 - July 2025 (3 years and 6 months)
Fort-de-France, Martinique
Advertising agency for brands in the Latin America (LATAM) region. Senior consultant on several strategic accounts.

Led 360° campaigns combining digital strategy, content creation, and field activations for major regional brands.
Developed strategic partnerships with artists and influencers such as Kes the Band, Machel Montano, and DJ Puffy, generating over a 40% increase in engagement and over a 120% increase in sales.
Integrated generative artificial intelligence tools (Runway, ChatGPT, Veed.ai) into content production processes within client teams.
Authored over 200 strategic recommendations and proposals, with a success rate of 70%.
Creative Strategist Paid Media Strategy Business Development Facebook
Agence Oliver — Unilever Studio
Head of Content & Community
DIGITAL AND IT
January 2021 - January 2022 (1 year)
London, UK
Integrated agency specializing in creating custom marketing teams for brands. €200M revenue · 5,000 employees in 46 countries.
Contributed to a +30% revenue growth through the launch of TikTok leadership sessions, social commerce, and reactive content formats.
Managed the digital and social media strategy for 10 brands in the Unilever portfolio, integrating AI-assisted production tools.
Managed a team of 15 content creators and community managers.
Team Management Communication Strategy Creative Strategy Project Management Content Marketing

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AI for Marketers
Cannes Lions Institute
2025
AI for Marketers
Cultural Organization Management
Institut Devos of Art Management
2010
Cultural Organization Management

Strategy Consultant

Lauren B.

Creative Strategist

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