Freelancer profile translated to English.
Back to original languageAbout Lauren
Need a senior strategist to structure your creative strategy, produce actionable briefs, or manage your content — without hiring a permanent employee. I handle your projects with complete autonomy, from strategic framing to delivery.
12 years of experience in international agencies (Ogilvy, Dentsu, Cheil/Samsung, Unilever Studio) with clients like Heineken, Nespresso, Nestlé. 360° campaigns, Meta/TikTok/Instagram social media strategy, creative briefs, editorial direction, strategy workshops.
Founder of Saint Art 700, a Caribbean art advisory platform — this entrepreneurial experience brings me a strong sensitivity to cultural, lifestyle, and DTC brands.
I specialize in:
Creative Strategy · Creative Briefs · Social Media Content · Brand Storytelling · Strategy Workshops · Editorial Direction
Available freelance, 100% remote, FR/EN.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Saint Art 700Founder & Creative DirectorJanuary 2022 - Today (4 years and 5 months)Miami, FL, USAArt curation, advisory, and artist representation platform. Operated alongside agency consultancy work.— Built and manages a roster of 10 represented Caribbean artists, negotiating IP licensing, commercial mandates, and brand partnerships (inc. Porsche Antilles)— Developed and sold B2B art leasing programs (bail art) to 6 active corporate clients across hospitality and real estate sectors— Designed and delivers 'L'Oeil du Dirigeant' — a corporate workshop positioning executives as curators, sold as a repeatable C-suite product— Organized a high-end Art Collector Retreat (Martinique, 2025) co-hosted with MM Culture Group, targeting US diaspora at $5–6K USD per head— Active institutional partnerships: SAMAC Airport exhibition (May 2026) and AFD / Fonds Metis financing for a structured collector-creation program (Sept 2026)
- Lonsdale Saatchi & SaatchiContent Strategy ConsultantDIGITAL AND ITJanuary 2022 - July 2025 (3 years and 6 months)Advertising agency for Latam region brands. Senior consultant across multiple brand mandates.— Led 360° campaigns combining digital strategy, creative content, and on-ground activations for major regional brands— Built strategic partnerships with artists and influencers (Kes the Band, Machel Montano, DJ Puffy) generating +40% engagement and +120% sales uplift— Integrated generative AI tools (Runway, ChatGPT, Veed.ai) into content production workflows across client teams— Drafted 200+ strategic proposals with a 70% win rate
- Agence Oliver — Unilever StudioHead of Content & CommunityJanuary 2021 - January 2022 (1 year)London, UKIntegrated agency building bespoke marketing teams for brands. €200M revenue• · 5,000 staff across 46 countries.— Drove +30% revenue growth by launching leadership sessions on TikTok, social commerce, and reactive content formats— Managed digital and social strategy across 10 Unilever brands, integrating AI-assisted production tools— Led a team of 15 content creators and community managers
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Education
- AI for MarketersCannes Lions Institute2025AI for Marketers
- Cultural Organization ManagementInstitut Devos of Art Management2010Cultural Organization Management