Laurena Dias

Digital Strategy Deploy the digital strategy (web & social media) according to performance objectives (prospect acquisition, revenue, etc.) in conjunction with the marketing department Develop multi-channel strategies based on target audiences by type of medium (Web / e-mailing / Inbound / SEO / SEA / Social Ads) Creation and management of media campaigns Web Animation Deploy SEO strategy, optimize referencing and positioning in search engines. Coordination of partnerships: link exchange, co-branding, relations with service providers... Management of customer reviews Creation and coordination of projects for content production (texts, photos, videos) and updating of the company's digital presentation tools (website, social networks, audience platforms...).

- Conducting website visibility audits

- Web content strategy

- Writing SEO-optimized content (natural referencing) on various topics

- Press release writing

- SEO optimization

- Creation of WordPress websites

- Training for shopkeepers, VSEs, and SMEs in webmarketing tools (social media, website management, newsletters)

- SEA campaign management

- Social media management Clients: Digital & Wine, EtOH, Noao Bar, Camden Bar, La maison Wissant, The Unikey, Aubert Ermisse, Pâton Boulangerie, l'Hacienda Café

- Support for the implementation of a communication strategy

- Creation of a graphic charter and logo

- Website setup and liaison with potential service providers

- Social media management and associated strategy, recruitment and support of volunteers

- Support for the implementation of webinars

- Creation of digital content, with members of the Association and in partnership with the European network of Ecomodernists. Management of potential service providers.

- Co-management of partner relations (press relations, universities, schools) and members.