About Laure
French
Native or bilingual
English
Fluent
Experience
- IndépendanteDigital & Social Media ManagerTRAVEL AND TOURISMOctober 2018 - April 2026 (7 years and 6 months)Montpellier, FranceI mainly support my clients in developing their social media presence. I design and deploy their social media strategy from A to Z, taking care of both operational aspects (content creation, planning, publication) and strategic support to ensure sustainable growth and brand consistency.Beyond social media, I also work on all editorial content, such as newsletters, website content, and social media posts, as well as press relations and influencer collaborations.
- AGENCE GRENADINE RP,Head of Lifestyle DepartmentLUXURY GOODSJanuary 2015 - July 2018 (3 years and 6 months)Paris, France• Organizing events, including conferences, new product launches, and media interviews, ensuring smooth execution and high media visibility.• Designing comprehensive press kits, media kits, and communication materials tailored for various audiences.• Managing daily relationships with French journalists, developing a strong network, and contributing to positive media coverage.• Handling media requests and coordinating press outreach to maximize coverage opportunities.• Monitoring media coverage and conducting analyses and recommendations to improve future communication strategies.• Collaborating closely with internal teams to align messages and ensure consistent brand representation across all channels.
- AGENCE FLAGPress AttachéFASHION AND COSMETICSMarch 2015 - September 2025 (10 years and 6 months)Paris, FranceOrganizing events, including conferences, new product launches, and media interviews, ensuring smooth execution and high media visibility.• Creating comprehensive press kits, media kits, and communication materials tailored for various audiences.• Managing daily relationships with French journalists, developing a strong network, and contributing to positive media coverage.• Handling media requests and coordinating press outreach to maximize coverage opportunities.• Monitoring media coverage and conducting analyses and recommendations to improve future communication strategies.• Collaborating closely with internal teams to align messages and ensure consistent brand representation across all channels.
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Education
- Master 2 Operational Marketing & EventsKEDGE Marseille2013Master 2 Operational Marketing & Events
- Master 1 Marketing & ManagementESGC&F Montpellier2010Master 1 Marketing & Management