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Laureline F.LF

Laureline F.

Artistic Director

€400/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laureline

Artistic director for over 12 years in luxury and fashion, I work on all visual media necessary for the harmonious and impactful development of a project.

From the pure creation of a logo to its packaging, to the interior design of your boutique; from the scenography of a set design or a fashion editorial, I will bring you all the rigor and elegance that my experience has offered me.

Indeed, I have acquired all the required skills as a 360° AD: visual identity creation, global communication, publishing, packaging, consulting, UI-UX, photography, scenography, short film, interior design, team management.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km)

Experience

  • L'Exception
    Artistic Director
    FASHION AND COSMETICS
    December 2015 - Today (10 years and 6 months)
    Paris, France
    Print creation: editorial & graphic line
    Creation of the bi-annual magazine L’Exception
    Photography: model shooting / packshot
    AD for fashion editorials
    Photographic reporting of designers
    Digital creation - UI UX/ CRM - graphic maintenance

    Brands: 400 designers including: Sessùn / AMI / Roseanna / American Vintage / Tara Jarmon / Agnès B...
    Artistic Direction Graphic Design Web Design Photography Scenography Print Graphic Design Community Management
  • ROCKETT
    Artistic Director
    RETAIL (LARGE RETAILERS)
    May 2015 - December 2015 (7 months)
    Paris, France
    Conception and implementation of the e-commerce site redesign, event campaigns, shop-in-shop, graphic charter, CRM traffic
    Budgets: Apple, Nespresso, Lacoste, Samsung, Nikon, GoPro, Sony...
    Web Design User Interface Design User Experience Design Team Management Graphic Charter
  • AGENCE MOTHER
    Artistic Director
    LUXURY GOODS
    January 2011 - May 2015 (4 years and 5 months)
    Paris, France
    Sectors: Luxury, fashion, beauty, cosmetics, music, cinema, space design, contemporary art
    Print, web, shooting, short film, scenography

    Clients: Gaspard Yurkievich, Sampar, Talika, Modulis, Hôtel Particulier Montmartre, Madura, Blackberry, Paris Première...
    Consulting in Bangkok, Thailand.
    Conference and consulting at Raff Design Festival Bergen, Norway.
    Scenography for Antoine Bouillot - contemporary artist - Art Basel - ArtBrussel, Lille Artfair.
    Visual Identity Artistic Direction Scenography Photography Photo Retouching Graphic Design Print Graphic Design Web Design Video Editing Advertising

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Education

  • Graphic design conception / Artistic direction
    LISAA
    2009
    CONCEPTEUR DESIGNER GRAPHIQUE LISAA Rennes - 2006/2009 Niveau II (bac + 4) ANNÉE PRÉPARATOIRE LISAA Rennes design graphique, architecture d’intérieur, design produit, mode

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