Laure H.

𝗔𝗖𝗖𝗢𝗠𝗣𝗔𝗡𝗬𝗜𝗡𝗚 𝟯𝟲𝟬° 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗔𝗡𝗗 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡

🎯 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚

- 360° Marketing Strategy: market research, targeting, positioning, your differentiators, promotion channels.

- Digital: web visibility, site optimization, marketing automation, community management

- Performance Monitoring: customized and evolving reporting.

📱 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡

- Strategy: editorial line, media plan, and content marketing

- Content Production and Simplification: flyers, catalogs, presentations, white papers... in French and/or English.

- Press Relations, Partnerships, and Influencers

- Internal Communication

🥂 𝗘𝗩𝗘𝗡𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧

- Conception: 100% personalized in-person or remote events

- Creation of event-specific content, for example, a custom board game for team building or a PPT presentation for a conference.

- Planning & Budget

- Promotion: I design all communication materials: invitations, posters, social media posts.

- Logistics & Organization: I create a list of micro-tasks, organize them by theme and by contact person, and track their progress.

- Management and Coaching (internal and external speakers)

- Digital: invitation form, ticketing, event-specific microsite, FAQ.

👩🏻 𝗔 𝗙𝗘𝗪 𝗪𝗢𝗥𝗗𝗦 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘:

📚 𝗕𝗔𝗖𝗞𝗚𝗥𝗢𝗨𝗡𝗗:

Studies in international business and digital marketing.

20 years in companies as Marketing Communication Manager.

👩🏻 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆:

Passionate, committed, creative, organized, curious, supportive, honest, effective.

♥️ 𝗜𝗡𝗧𝗘𝗥𝗘𝗦𝗧𝗦:

Cinema, theater, literature, travel, treasure hunts.

🍿 𝗠𝘆 𝗟𝗶𝘁𝘁𝗹𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲:

Passionate about art and entertainment, I regularly assist artists: actors, directors... with their daily challenges. I also founded a Céline Dion fan club with over 130k subscribers today.