Freelancer profile translated to English.
Back to original languageAbout Laure
A corporate communication professional for over 6 years, I specialize in social media and press relations. Thanks to experience in organizations of various sizes and in diverse sectors (higher education, finance, apparel, public sector, etc.), I can quickly adapt to my clients' challenges.
You can call on me for:
- Content creation for your social media and online media (videos, articles, photos, stories, etc.)
- Community moderation and engagement
- Writing your press releases and press kits
- Training on the use of social media for professional purposes
- Assisting you in developing a communication strategy and implementing communication tools for a specific project
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- NEOMA Business SchoolSocial Media ManagerEDUCATION AND E-LEARNINGSeptember 2019 - April 2020 (7 months)Région de Paris, France- To manage social media accounts and pages creating daily content and handling editorial calendar- To promote the brand on social media & to expand communities- To manage students and employees advocacy programs- To analyse campaigns and to communicate social media results- To anticipate, to identify and to address reputation risk issues- To Media train executive committee members and top managers
- ESCP EuropeCommunication & PR ManagerEDUCATION AND E-LEARNINGJuly 2017 - September 2019 (2 years and 2 months)79 avenue de la République - 75011 Paris- To manage relationships with key journalists from end to end (identification of opportunities, responding to incoming media requests, organization of interviews & press events)- To write communications materials: press releases, statements, Q&A, reporter biographies, briefing documents & key messages for spokespersons, social media publications- To monitor and to assess media coverage and corporate reputation- To coordinate European PR Team, to harmonize content and to ensure compliance with the brand strategy
- TBWA\CORPORATEPress relations and public affairs consultantPRESS AND MEDIAFebruary 2016 - February 2017 (1 year)Lyon- To build and to implement media relations plans and social media strategies for higher education field, public organizations & start-ups- To manage journalist and influencer networks: assisting with arranging interviews, organizing press trips, dispatching of products- To draft media relations materials & marketing tools: key messages, Linkedin articles, press releases, Q&A, newsletters
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Education
- 2013INSEEC Business School - Paris2013
- Master of Business Administration (M.B.A.)Budapesti Corvinus Egyetem2012Erasmus semester