Laure Hennequin

• Elaboration of press reviews (print, digital & social) via Launchmetrics and media monitoring to track the performance of activations and the visibility of the Houses.

• Coordination of requests (shoots, loans, stylists) and operational management of the showroom (sample logistics, partner agencies).

• Activation of KOLs and celebrities for product placement and performance analysis of campaigns via Lefty.

• Contribution to the deployment of digital media plans and content activation in various markets.

• Participation in the organization of Press Days and collection presentations.

• Competitive intelligence and newsletter writing on visibility in collaboration with Brand Managers.

• Coordination of 11 multichannel communication campaigns (fashion shows, store launches) and management of over 75 digital and print assets (EDM, digital cards, social CRM, collection cards, brochures).

• Animation of international markets (Europe, APAC, Japan, US) with adaptation of content to local specificities and management of over 25 translations in compliance with guidelines and deadlines.

• Monitoring of KPIs (engagement, conversion), quantitative/qualitative analyses, and strategic optimization recommendations.

• Contribution to commercial development by supporting the wholesale (off-trade) strategy and identifying distribution opportunities.

• Management of commercial animations and in-store events (merchandising, customer experience, logistics).

• Deployment of digital strategies (website, newsletters, social media) and creation of marketing content.