Freelancer profile translated to English.
Back to original languageAbout Laure-Hélène
⭐ As a part-time Head of Growth & E-commerce, I help B2C brands accelerate their growth by developing tailored strategies to acquire and retain customers, optimize the conversion funnel, and activate new growth levers.
🎯 My key expertise:
- Defining OKRs, structuring teams, and building roadmaps to scale your growth.
- Prioritizing, activating, and action planning to develop high-potential channels (SEA, Social Ads / SMA, SEO, Affiliation, Programmatic, Display, etc.).
- Deploying activation, loyalty, and customer retention strategies (CRM: email, push notification, WhatsApp, etc.).
- CRO approach: optimizing conversion and customer experience on sites through data analysis and AB testing.
👀 In short:
- 14 years of B2C experience
- Budgets managed up to several million euros/year
- Strategic & operational vision
🧐 When to call on me?
1. Boost your performance:You are looking for a fresh perspective and specialized expertise in e-commerce and growth marketing to analyze and improve your company's performance.
2. Achieve your goals:Are your growth results stagnating? Are your prospects lacking qualification or are your customers struggling to return? I help you overcome these obstacles.
3. Structure your team:Do you want to optimize the organization of your Growth and E-commerce team or recruit key talents to accelerate your development?
Ready to optimize your e-commerce & growth strategy?
Growth marketing B2C / Head of Growth / CRO / Chief Revenue Officer / CMO part-time / E-commerce Manager / Acquisition / Traffic manager / Digital Marketing Consultant / Marketing Ops / Go-To-Market / Performance marketing / E-commerce Consultant / Chief Marketing Officer / Marketing B2C
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- LuniiDigital Revenue Team ManagerE-COMMERCEOctober 2020 - August 2024 (3 years and 10 months)Paris, France1. Management of the B2C Growth strategy in France and internationally:
- Definition and deployment of the Growth strategy (E-commerce, Acquisition, CRM).
- Definition, implementation and monitoring of the commercial strategy for Lunii.com, with a focus on sustainable growth and performance.
- Management and optimization of 360° media campaigns, combining online (SEA, social ads, programmatic) and offline.
- Development of a high-performance multi-channel CRM strategy: one-shot and automated campaigns (emailing, push notifications).
2. Management of strategic projects, including:- E-commerce redesign to improve user experience and conversion rate.
- CRM tool migration for better management of customer data and campaigns.
3. Structuring the Growth team:- Recruitment, management and leadership of a Growth team of 4 people, with a culture focused on collaboration and excellence.
- Cultur'In The CityE-commerce ManagerE-COMMERCENovember 2018 - March 2020 (1 year and 4 months)Paris, France1. Acquisition & performance marketing strategy:
- Development and execution of a multi-channel acquisition strategy: SEA, SEO, Facebook Ads, Affiliation, Display, Retargeting.
- Implementation and optimization of tracking with Google Tag Manager for precise performance monitoring.
- Management of KPIs (ROAS) and proactive management of the marketing budget to maximize campaign effectiveness.
- Exploration and activation of new acquisition channels to diversify traffic sources.
2. B2C Product Management & customer experience optimization:- Definition and prioritization of the product roadmap based on business objectives and customer feedback.
- Management of strategic projects in agile mode: website redesign, new product launches and development of new features.
- Optimization of customer journeys and improvement of conversion rates via AB testing (tool: AB Tasty).
- Close collaboration with Tech and Design teams to ensure smooth project execution.
3. Sales development on the Amazon Marketplace:- Management and optimization of B2C sales on Amazon: increasing product visibility and improving conversions.
- CATALINA MARKETINGTraffic & Customer Engagement ManagerE-COMMERCEMarch 2016 - Today (10 years and 3 months)Boulogne-Billancourt, France1. Management of acquisition campaigns and optimization of growth levers:
- Management and optimization of the main acquisition levers: SEO, SEA, affiliation, retargeting.
- Identification and activation of new acquisition channels via a Test & Learn approach.
- Monitoring and analysis of performance KPIs to maximize ROI and optimize marketing budgets.
2. Definition and execution of the customer engagement strategy:- Development of the complete strategy for acquisition, loyalty and retention.
- Management of the multi-channel CRM strategy: emails, push notifications, fine segmentation of audiences, and optimization of marketing automation scenarios.
- Implementation of a commercial animation plan: promotions, product launches, events.
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Education
- MBAEcole Supérieure de Commerce et d'Administration des Entreprises du Tourisme (ESCAET)2010Spécialisation en marketing digital - Industrie ciblée : Tourisme de loisirs