Freelancer profile translated to English.

Description

Traffic manager and SEA expert for over 10 years, I support my clients in managing their digital media campaigns. I have worked for companies in retail, telecoms, travel and hospitality. My missions concern BtoB or BtoC products in France and internationally.

My expertise is multi-lever with the management of media strategies integrating social, affiliation, retargeting, SEO and SEA.

I support my clients in setting up multi-lever acquisition strategies and particularly the search part. I work to optimize campaigns and working methods.

My daily challenge is to maximize performance and rationalize acquisition campaigns and strategies by relying on the KPIs followed and quality tracking. Particularly familiar with betas, tests and analyses, I popularize new solutions and work to understand the results.

My + in short: Multi levers - popularization of data - Optimization - Flow management - Good humor

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

ACCOR
Global SEA Project Manager
E-COMMERCE
February 2022 - Today (4 years and 6 months)
Paris, France
Products and strategic recommendations for global hubs
Manage relationship with partners, agency and search engines Google & Bing Microsoft.
Trade & lead JBP with Search engines.
Pmax - Modern Search - Image Extensions - Tracking - Performance Max -Enhanced Conversion - Attribution modeling - Cross Search - Demand Gen

Tools & techno : Google Ads - Bing Ads - Yandex - Skai - Tableau - Tableau Prep - Easyance -Asana
Bouygues Telecom
SEA Manager
TELECOMMUNICATIONS
March 2020 - October 2021 (1 year and 7 months)
Internalization of Search SEA piloting for BtC and BtB entities.

Smart Bidding - Shopping - Audience and DMP Strategies - Automation - Geolocation - Feed management- Merchant Center- Omnichannel - Drive to store - Hagakure - Search Ads 360
Bouygues Telecom
SEA SEO Manager
TELECOMMUNICATIONS
October 2017 - March 2020 (2 years and 5 months)
SEA : Search Management for the General Public Market. Smart Bidding - Shopping - Audience and DMP Strategies - Automation - Geolocation - Feed management, Merchant Center- Omnichannel - Drive to store SEO Monitoring

SEO : SEO traffic management. SEO traffic optimization of Bouygues Telecom sites. Content creation, technical optimizations, corrections, monitoring and monitoring of SEO performance. Coordination with technical/DSI, communication, legal, web and e-merchandising teams. Raising awareness of SEO prerequisites among teams. Google Discover, SSR prerender, Angular, Micro data

Techno/Tools : Google Ads - Bing Ads - SA 360 - Myposeo - Tableau - Data studio - Search Console - JIRA - Trello - Slack - Channable