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Laureen P.LP

Laureen P.

Digital communication strategy | CM | E-commerce

€350/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laureen

Following my 3 years of professional experience in communication and obtaining my master's degree in communication and brand strategy, I secretly dream of other horizons. So in January 2019, I packed my backpack and left with my determination, excitement, a hint of stress, and my one-way plane ticket.

My journey began on the land of kangaroos, in Australia. I then flew to New Zealand, then to Thailand, and finally to Burma for almost a year and a half!

Enriched by my travels exploring the world, I was able to open my mind to the customs and traditions of the people around us. I also became aware of responsible consumption, which I developed during my travels and continue to apply today.
I focused on life experience alongside professional experience, which is just as formative. Indeed, a growing thirst for learning, flawless management of unforeseen events, and a resolutely team player personality can only work in my favor.

My professional experiences have confirmed my career choices. I acquired diverse expertise through my position as communication manager for the natural perfume house 100BON. I was able to manage all the communication and marketing issues encountered by a startup at its launch or to ensure its long-term survival.

Thanks to this versatility, I can best respond to your challenges and help you in your development :)
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km)

Experience

  • Unitex
    Communication Officer
    CIVIC AND SOCIAL ORGANIZATIONS
    August 2021 - Today (4 years and 10 months)
    UNITEX is the regional professional organization that federates and represents the companies of the textile industry. In order to promote the textile industry, I participate in several communication actions:
    - Project manager for the Textile Industry stand at the Mondial des métiers 2023 and 2024
    - Project manager for the digital communication of Silk in Lyon - Festival de la soie
    - Management of the employer brand communication French TEX
    - Communication officer for the brand Textil'IA
    - Project manager for the digital communication of the event Demain le textile - circular economy week
    - B2B and internal communication officer for Unitex
    Project Management Social Media Event Management Web Project Management Visual Identity Graphic Charter Community Management Strategic Partnerships Customer Service Communication Strategy SEO Web Writing
  • JIMMY FAIRLY
    Customer Service
    RETAIL (SMALL BUSINESS)
    March 2021 - August 2021 (4 months)
    Use appropriate tools to meet customer needs.
    Ensure the dissemination of necessary information to the various departments internally.
    Zendesk Magento Shopify Customer Service
  • 100BON
    Communication Manager
    FASHION AND COSMETICS
    February 2017 - July 2018 (1 year and 6 months)
    Lyon, France
    Be involved in the creation of a brand and in all company processes (launch of a website, opening of the first store, etc.).

    - Community management
    - Partnership management (external and influencers)
    - Press relations
    - Website creation and management (Wordpress and Prestashop)
    - Web marketing (CMS, customer orders, CRM, emailing)
    - Referencing (SEO, Google Analytics)
    - Creation of communication materials (internal, B2B and B2C)
    - Coordination of editorial shoots
    - Supplier sourcing
    - Monitoring
    Communication Officer Digital Communication Communication Strategy Social Media Community Management Partnerships Wordpress Prestashop Adobe Creative Suite Emailing Visual Communication Competitive Intelligence Sourcing

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Education

  • Bachelor in Fashion and Luxury Marketing
    Supdemod
    2015
  • Master in Communication and Brand Strategy
    Université Lumière Lyon 2
    2018

Skill set

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